Sector: Marketing

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COVID-19 Recovery Dashboard (May 4th – 7th)

The best we can do during the COVID-19 crisis is to continue to learn from each other as we try to plan ahead in an uncertain and rapidly shifting world. Here are the results of the second PCMA (Professional Convention Management Association) Convene biweekly check-in, conducted during the first week in May, to determine how…

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Coronavirus: Lockdown Lifts on WCEC Build

As New Zealand entered Alert Level 3 on April 28th, so construction has restarted on WCEC (the Wellington Convention and Exhibition Centre). Already slightly ahead of schedule, the 18,000 square metre venue is the capital’s first premium space for conferences and exhibitions. WCEC has also announced a virtual layout planning tool. From Boardroom…

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COVID-19 Recovery Dashboard (April 20th – 23rd)

COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…

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IMEX Group Announce PlanetIMEX Platform

Iceberg partner IMEX Group has announced the creation of a virtual experience featuring 3D interactive islands called PlanetIMEX. Launching on May 6th, the platform will offer free access to a variety of industry content on community, education and networking islands, the first two available on the launch date. From Meetings & Incentive Travel…

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Coronavirus: Tips for Holding a Successful Online Meeting

While some organisers are taking the nuclear option and cancelling their events altogether, others postpone or try pivoting to online solutions to make sure delegates don’t miss out completely. William Thomas, CEO of Gallus Events, recalls the first online event he ran and the lessons learned from it. From Association Meetings International…

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Fleshing Out Strategies for Meatless Menus at Meetings and Events

Both the Golden Globes and Screen Actors Guild served meatless meals during their award ceremonies this January. Meatless meals were also served up at Convening Leaders in San Francisco, sponsored by Iceberg partner IMEX. There are many good reasons to go meatless, but it’s not always easy getting attendees to stomach the idea. From PCMA…

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IPA: UK Event Marketing Cuts to Reverse

The decisive general election result back in December gave a boost to UK marketing expenditure during the final quarter of 2019, according to the IPA Bellwether Report. Cuts to event marketing were seen over Q3 and Q4, but the report is optimistic about the sector for 2020 and 2021. From Meetings & Incentive Travel…

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University Conferences Boost Sales by £2m

UK Universities hosting conferences can expect to boost annual sales by around £2 million. So says a recent survey by CUBO, an association of university business officers. The figures released at CUBO’s Winter Conference at Edinburgh University show average income levels up by eleven percent against 2018. Photo: Alljengi. From Association Meetings International…

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Sustainable Agency: Legacy by Nature, Legacy by Name

The Iceberg doesn’t usually focus on the activities of individual agencies working across the meetings and events sector. But it is hard not to notice one founded at the same time as our very own little platform celebrating business event legacy, particularly when that agency is actually called “Legacy”. From Meetings & Incentive Travel…

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Davos 2020: The World Economic Forum Rank and File, Filed by Rank

The World Economic Forum Annual Meeting 2020 has just taken place in Davos, Switzerland. You might think those invited to attend are all part of the global elite, but the World Economic Forum actually assigns its delegates a category according to their level of importance. Photo: World Economic Forum / Valeriano Di Domenico.  From PCMA…

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Meetings Technology: Facilitating the Future of Face-to-Face

According to Jim Sharpe, the new CEO of Aventri, event technology is now far easier to use. Whether it’s using a WhatsApp group to stay in contact with event planners, or automating reporting to capture meeting metrics, technology is not only impacting carbon footprint but also changing and upskilling teams. From Meetings & Incentive Travel…

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San Francisco Hosts Convening Leaders

Industry mega-gathering Convening Leaders has just taken place in San Francisco’s Moscone Center. The organiser PCMA, the Professional Convention Management Association, gave details of its flagship event’s impact at a press conference, just after the signing of a partnership with the Abu Dhabi Convention and Exhibition Bureau. From PCMA…

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Getting Personal with AI, Sustainability, and Evolving Q and A

In comes another year, and with it yet another list of trends to watch on the horizon. Events will deliver personalised experiences with the aid of artificial intelligence. Plus, sustainability, the UN’s Sustainable Development Goals and flygskam (flight shaming) are also on the map, as is Q and A 2.0, Conversation and input. From PCMA…

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Top Trends of 2019 and Prognostications to Watch for 2020

A lot has happened over the past year. Amidst all the political, social and technological goings-on, you may have missed big shifts in event design and experience strategy. The Design Studio™ of Iceberg partner Maritz Global Events just convened to discuss observations from 2019 and prognostications for 2020. From Maritz Global Events…

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Ulrike Von Arnold Gets Moises Shuster Award

Ulrike von Arnold, Deputy Director of the Vienna Convention Bureau, has received one of the meeting industry’s highest honours, ICCA’s Moises Shuster Award. The award announcement was made at the 58th ICCA Congress in Houston. Past winners include Paul Flackett, Martin Lewis, Ray Bloom, Connie Cheng and Christian Mutschlechner. From Meetings & Incentive Travel…

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BE Montreal Launches Attendance Guarantee

In what is claimed to be a first for the meetings and events industry, Business Events Montreal has just launched its Guaranteed Success Pledge. So confident is the city that planners will reach their attendance target numbers, that it will honour its financial commitment for the anticipated number if they don’t. From Boardroom…

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58th ICCA Congress Held in Houston

With almost 1,000 senior meetings professionals and association event planners from 75 countries coming to Houston, Texas, the recent 58th Congress of Iceberg partner ICCA, the International Congress and Convention Association, was the largest ever held in North America. The event is one of the industry calendar’s most significant. From Meetings & Incentive Travel…

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Tech Watch Award Finalists Announced

Companies offering event artificial intelligence, virtual reality and facial recognition technology feature in this year’s Tech Watch Award, with seven finalists now announced by organiser and Iceberg partner IBTM World. One company will be named overall winner by the judges, with another taking home the People’s Choice Award (voting now open). From Association Meetings International…

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New Metrics Revealed by ICE Insights Report

In-house Corporate Events has unveiled new research at Cvent CONNECT Europe 2019. The ICE Insights 2019 report, in conjunction with Cvent, identifies how corporate meetings organisers are focusing on the use of different metrics including non-event data to better understand trends and to improve their return on investment. From Meetings & Incentive Travel…

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The Power of the Desk Photo, the Power of Incentive Travel

Salespeople used to visualise reward for success through pictures placed on their desk, of a sports car, dream home or paradise location. Agency Strata Creative Communications’s Client Services Director and Head of Incentives, Mike Parrott, spells out how modern incentive events drive effective and sustainable growth in performance. From Meetings & Incentive Travel…

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