As the pandemic wears on, respondents to the latest COVID-19 Recovery Dashboard have become more clear-eyed about its economic repercussions, but are still uncertain how best to plan for events in 2021.
The new survey compares results from one month earlier and two previous bi-weekly surveys. Planners and suppliers have had another month under their belts of dealing with economic realities of COVID-19, and are revising their estimates on how their organisations will weather the next few months, the rest of this year, and 2021.
At the same time, the way forward seems clearer to a majority of both planners and suppliers (64 percent and 65 percent respectively) who think the most likely scenario to describe the events industry recovery is smaller, regional face-to-face and hybrid meetings. That clarity doesn’t extend to budget projections, however: Nearly six out of 10 planners said their biggest financial challenge is figuring out how to plan for either a hybrid or strictly face-to-face event in 2021.
How is COVID-19 Changing the Business Events Industry? (PCMA survey)