Sector: Marketing

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UFI’s Next Generation of Leaders Grant 2019 Winners: Part I

Every year Iceberg partner UFI, the global association of the exhibition industry, gives young and emerging sector talent the chance to advance via its Next Generation of Leaders Grant sponsored by Freeman. In the first of a two-part series, three of the five 2019 awardees talk about what NGL mentoring means for them. From UFI…

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UFI and Explori Global Visitor Insights (2018 / 2019 Edition)

Building on UFI and Explori’s 2016 Global Visitor and 2017 Global Exhibitor Insight reports, this study investigates: How the trade show industry has evolved since 2016 in the eyes of its visitors Visitor experience of individual shows and the industry as a whole How the trade show industry compares to other channels How the visitor…

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ExCeL London: Jeremy Rees on the Power of Events and of People

Jeremy Rees, ExCeL London CEO, has been revealing his plans for the future of the venue. Topics covered include measuring event success, budgets, safety, changes inside the industry, and the sector’s wider recognition. Ahead of Sibos, the centre upgraded its W-Fi, and also installed a living wall of more than 9,500 plants (see picture). From Meetings & Incentive Travel…

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The Milano Convention Centre: The Creation of Healthy Event Legacies

The London–based World Obesity Federation recently certified the Milano Convention Centre as the world’s first Gold Level Healthy Venue. MiCo management is very keen to talk about what this means in practice, and also about the role venues can play in creating wellness legacies for their stakeholders. From PCMA…

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2020 Global Meetings and Events Forecast

Looking into 2020, sector professionals are “very optimistic” about the meetings and events industry. This global survey’s respondents are predicting that the industry will remain steady with moderate growth across all meeting types, with modest increases in spend, and with a continued focus on the attendee experience and experiential events. 2020 Global Meetings and Events…

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Europe as a Destination for Meetings and Conferences

Europe as a Destination for Meetings and Conferences is in the focus of a recent study that looks at challenges and opportunities in a changing environment as a basis for developing hands-on recommendations for action. In an age of complexity creativity and flexibility are key With the aim of analysing Europe’s medium-term to long-term market…

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IBTM 2019 Association Programme Unveiled

Iceberg partner IBTM World has announced first details for its 2019 Association Programme, which takes place on the show’s first afternoon this coming November. The annual event for the global events sector will be attended in Barcelona by over 15,000 professionals, among them 300 international association meetings planners. From Boardroom…

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CVB Alliance Publishes Europe as a Meetings Destination Study

With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…

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US Exhibitions Industry: Currently Evolving into Exhibitions 2.0

AMR International’s recently updated report, “The US Exhibitions Industry – Developments and Opportunities for Organizers”, points the way to the next generation of exhibitions. The white paper finds the US market still attractive, forecasting continuing compound annual growth rate of 3.5 percent through 2022. Of more concern is a decline in attendee numbers. From PCMA…

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Meetings Increasing as Budgets Get Squeezed

Meetings and event activity continue to increase faster than budgets, finds a new study from American Express Global Business Travel. Based on fifteen in-depth interviews with event owners in Europe and the US, the report reveals that ad hoc events with quick turnaround often have no set budget. From Meetings & Incentive Travel…

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IMEX America Discusses Gender Equality

The She Means Business educational event at IMEX America will address issues surrounding economic and gender equality within the meetings industry. A joint event by IMEX and tw magazine, supported by MPI, She Means Business will launch in Las Vegas at the Smart Monday event, a pre-show day of education. From Meetings & Incentive Travel…

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Good Start to Continue, Says HBAA Barometer

A good first half of the year for UK meetings business is set to continue for the rest of 2019, according to the latest HBAA Meetings Barometer. Average spend per meeting and per delegate have both increased. Rising confidence is shown by reductions in lead and conversion times. Photo: James Petts. From Meetings & Incentive Travel…

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Measuring ROI: Industry Research and the Right Metrics to Follow

Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…

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Below the Waterline Meets: Carina Bauer, IMEX CEO

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the second of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with the IMEX Group’s formidable CEO, Carina Bauer.   IMEX…

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Cairns CC AU$176m Upgrade Welcomed

Venue operator AEG Ogden has welcomed the formal Queensland Government announcement of the Cairns Convention Centre’s AU$176 million upgrade. The plans will see existing facilities refurbished, plus an expansion built creating a further 3,000 square metres of meeting, banquet and exhibition space. Work is due to start in June 2020. From Meetings International…

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Associations Congress Heads to Estoril

Associations World Congress 2020 organisers have announced that the event will be hosted at the Estoril Congress Centre in Portugal. AAE, the Association of Association Executives, examined universities as well as hotels and other facilities in choosing the destination, and it is pledging for 2020 to invest more in increasing delegate attendance. From Association Meetings International…

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In the Bag: Is Switching from Plastic to Cotton Actually Sustainable?

Recently getting soaked leaving an exhibition during a downpour, The Iceberg’s curator has already had cause to note events no longer issuing plastic bags at registration, but now handing out cotton totes. But are these actually any kinder to the environment? UK and Danish studies think not. From editor’s blog at Meetings & Incentive Travel…

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FAM Trips? There’s No Need to Shout about Industry Excursions!

The Iceberg prefers “familiarisation trips”. The rest of the sector uses the shorter “FAM trips”, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editor’s blog at Meetings & Incentive Travel…

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Shaun Vorster: Planning Dubai’s Expo 2020 and Shaping its Legacy

Shaun Vorster is Vice President of Business Integration and Activations at Dubai’s Expo 2020. Here he talks about that role, shares information on what to expect at the October 2020 launch, and discusses the place legacy holds in shaping both the programming of Expo 2020 and the afterlife of its venues. From the Event…

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UK Events Budgets Rose in Q2 2019

UK events budgets have defied the trend of total marketing budgets during the second quarter of 2019, showing solid growth and extending the climb of recent quarters. So says the Q2 2019 IPA Bellwether Report. The rise in events spend contrasts with flatlining marketing overall amid growing political and economic uncertainty. From Meetings & Incentive Travel…

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Event Photography Awards 2019 Held

Stunning imagery from the Event Photography Awards 2019 has been admired and celebrated in London’s Mayfair. In its sixth year, the EPA’s sold-out event hosted 250 guests, who got to view nearly a hundred photographs shortlisted across twelve categories at the Royal Aeronautical Society. Article includes picture gallery link. From Meetings & Incentive Travel…

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