Omnipress recently conducted an online survey of 150 association and event professionals. The results have been compiled and published in the fifth annual State of the Conference Industry Report, which tracks the evolution of educational content and the role it plays at the annual conference. Educational content provides significant value to association members in 2019….
For the fifth year running, Omnipress has just published its “State of the Conference Industry Report”, which collects and analyses the responses of 150 association professionals, many directly responsible for event planning. Managing last-minute content changes was revealed as the respondents’ most common challenge, with content distribution also posing problems. From PCMA…
The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…
Events that create a long-lasting legacy share a common element: putting change first. This research report is our effort to encourage all event planners (where possible) to ask different questions and to seek different results. Planning an event is often a matter of priorities. What results do we want? What is the purpose of the event…
If a company sponsors a bar tab or breakfast at an event, the return on that investment may quickly wear off. But at the inaugural MANOVA in Minneapolis, one of the healthcare event’s biggest sponsors chose to offer something rather more lasting. Walmart installed something most unusual for a conference: a flu-shot station. From PCMA…
The debate about whether business events are “tourism” or “economic development” has been rumbling on for a decade. At a JMIC meeting earlier this year, the room decided “economic development” was the correct term. But one Iceberg partner finds himself going both ways (and with a spectacular mixing of metaphors). From SoolNua’s Pádraic Gilligan at Padraicino…
Meetings and events demand will grow by up to ten percent in 2019, according to Carlson Wagonlit Travel’s 2019 Meetings & Events Future Trends report. The study also finds that average size of meetings will rise in nearly every region. Strategic management of meetings, unorthodox spaces / activities, and content evolution, are the areas to watch. From Meetpie.com…
ICC Wales opens its doors in May 2019. With less than a year to go, the £84 million conference centre is letting potential clients, stakeholders and the media view the construction site. With all the steel and some plumbing now in place, the venue is holding “Wonder What It’s Like” tours. From Meetpie.com…
Comments from planners surveyed by the biennial Watkins Report show that when convention bureaux go out of their way to make personal connections with them, it has a big impact on site selection. Making introductions, escorting planners round hotels, and demonstrating how well stakeholders will work together, all make an impression. From PCMA Convene…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…
Companies increasingly are tying event investment and activity to actual revenues or profits. So says the new study by Harvard Business Review Analytic Services and event-marketing software provider Splash. But the report, which surveyed over 700 executives, also found less than a quarter able to calculate return on investment for events. From Meetings & Conventions…
Marketing Cheshire has partnered with local organisations to deliver a new concept for business events. “Brilliant Science” is promoting the UK as a world leader in the field for international association events looking to make the most of the region’s scientific heritage and venues. Delegates will be offered tours of relevant facilities and attractions. From Boardroom…
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