Building on UFI and Explori’s 2016 Global Visitor and 2017 Global Exhibitor Insight reports, this study investigates:

  • How the trade show industry has evolved since 2016 in the eyes of its visitors
  • Visitor experience of individual shows and the industry as a whole
  • How the trade show industry compares to other channels
  • How the visitor experience differs by demographic
  • What organisers can do to future proof the trade show format


UFI and Explori Global Visitor Insights (2018 / 2019 Edition)

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