David Adler argues that participation is the USP that has driven the value and impact of events from time immemorial, and that new technologies that fail to unlock meaningful participation will fail whilst those that widen and deepen interactivity will thrive. From GatheringPoint.news…
The impact and value of business events won’t be maximised by cutting and pasting past models. For the sector to enjoy long-term success, inspiration and innovation need to be drawn from every potential source. From M&C/Asia: Event designers wanting to leave an impression on attendees can learn a thing or two from creators across industries…
The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….
The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….
Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…
The 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers and suppliers from five continents and 23 countries. The result is a statistically and…
IBTM World has come to a close with organisers claiming 100,000 business meetings were held at the exhibition. The Iceberg partner also reported that 10,000 attendees had collected in Barcelona during three days. Over 2,200 exhibitors from 150 countries attended the show, along with 3,500 buyers. From Exhibition News…
During COP27 in Sharm El Sheikh, Egypt, the Net Zero Carbon Events initiative launched its Roadmap. This is designed to aid suppliers, venues, and businesses along their journey to reaching Net Zero by 2050. Net Zero Carbon Events, itself launched at COP26 in August 2021, now has 400 supporting organisations from 55 countries. From Exhibition News…
Association meetings are facing tough economic headwinds with renewed sense of purpose, while focusing on legacy, sustainability and diversity, equity and inclusion. That was the unmistakable message from the 61st Congress of Iceberg partner the International Congress and Convention Association (ICCA), held in the city of Kraków, Poland. From Association Meetings International…
IMEX organisers heralded the eleventh edition of IMEX America “the big comeback we’ve all been waiting for” in regard to the events, meetings and incentive travel sector. The show was 45 percent larger than last year due to the easing of travel restrictions and also returning exhibitors taking more space. From Meetings & Incentive Travel…
A group of Edinburgh-based event professionals have launched a new tool to measure the societal impact conferences and meetings have in the city. The BEST (Business Events Shaping Tomorrow) tool has been developed to evaluate the positive outcomes from the business events hosted in the capital each year. From Conference News…
The second annual Convening EMEA conference, organised by Iceberg partner PCMA (Professional Convention Managers Association), has been held in Vienna at Messe Wien Exhibition Congress Center. The omnichannel event gathered about 400 sector professionals in person and virtually. Sustainability was a significant running theme. From Association Meetings International…
The CEO of Iceberg partner UFI, Kai Hattendorf (pictured right!) has been looking into his crystal ball yet again as the year ends. With the pandemic lingering in some territories, Russia’s war in Ukraine, inflation skyrocketing and the climate crisis, what are the key trends to see business events through 2023? From Exhibition News…
Copenhagen Convention Bureau launched the Copenhagen Legacy Lab in 2019 to bridge international congresses held in Copenhagen with the local public, business and science communities. This Iceberg partner lets global associations both to achieve their objectives and solve societal challenges through events, and it aims to create the world’s leading hub for legacy. From Meetings International…
Jane Cunningham has worked for hotels, a convention centre, a DMO (destination marketing organisation) and a PCO (professional conference organiser). She has also worked for two Iceberg partners, BestCities Global Alliance and Destinations International. Here she offers her thinking on legacy and Net Zero Carbon Events. From Meetings International…
How does a desire to minimise the environmental impact of events fit into a traditional RfP (Request for Proposal)? This was the question asked by Guidelines International Network when sourcing a place to hold its international conference in 2023. The starting point was with Global Destination Sustainability Index, an Iceberg partner. From Association Meetings International…
As preparations for COP27 were being made in Egypt last month, Glasgow Convention Bureau was showing how the Scottish city had benefited from hosting the UN’s Conference on Climate Change twelve months earlier. Sixty percent of city tourism businesses improved sustainability credentials as a result of COP26. From Boardroom…
Legacy is an accelerator of culture, and events are an excellent catalyst for legacy. In September, VisitBritain launched a new legacy and impact toolkit in partnership with Iceberg partner #MEET4IMPACT. Journalist Mike Fletcher examines the business of legacy planning after the launch of this toolkit. From IBTM…
Virginie De Visscher is Senior Director of Business Development – Economic Sectors at Destination Canada. She is also an Iceberg ambassador. In two video viewpoints, she outlines Canada’s economic sector-specific approach to destination marketing and the increasing focus the organisation is now placing on both leaving business event legacies and on measuring their final impact….
The 2022 Annual Congress of Iceberg partner AIPC was held this July in Budapest. In a video triple bill, AIPC CEO Sven Bossu introduces both his association and its event. Two further videos explore the AIPC Future Shapers program, with two teams of emerging leaders presenting solutions at the congress to leave lasting legacies in the sector….
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