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In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…
There is a rising tide in the use of, and engagement with, incentive programs, particularly among top performing companies. The IRF’s signature The 2020 Top Performer Study shows that the most successful companies have increased their support for incentive programs on numerous levels since the previous study was conducted approximately a year ago. While companies…
A joint initiative of Financial & Insurance Conference Professionals (FICP) Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Industry Index (ITII) consolidates previous research undertaken by each association into a single pan-industry study. The study is at once an historical snapshot of where the industry has come from and…
Copenhagen CVB and Iceberg partner BestCities Global Alliance have conducted an in-depth piece of future research in a unique collaboration with future scientists and designers. Explore four immersive scenarios for 2040 that spell out potential futures for our industry. The report is accompanied by four audio narratives to make each of the scenarios real and…
The IBTM World Trends Watch Report by Rob Davidson and Ali Turner is an insightful compendium of data that crosses business, industries, economies and geographies within the global meetings and events industry. The IBTM World Trends Watch Report 2019 (IBTM World website) Virtual Experience Economy Set to Grow, Says IBTM Trends Watch Report (Meetings & Incentive Travel…
During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…
UFI, the global association of the exhibition industry, has launched its first in-depth research study of the sector landscape in Latin America. The Exhibition Industry in Latin America provides neutral, up-to-date information, and will support the future activities of UFI members and the wider industry in the region. The first edition of the research was…
The impact of the meetings, incentive, conference and exhibition (MICE) industry on the Canadian economy has always been significant, relating to short-term delegate expenditure and long-term job growth and economic development. These types of business events are also an ideal way to counteract seasonality because international business events take place throughout the year, ensuring a…
CWT M&E’s 2020 Future Trends in Meetings and Events probes into the shifting currents that will frame meetings and events in 2020. It examines how global and regional marketplaces are evolving, to inspire you and keep your M&E program always a step ahead. 2020 Future Trends in Meetings and Events (CWT M&E website, registration required) CWT…
Europe as a Destination for Meetings and Conferences is in the focus of a recent study that looks at challenges and opportunities in a changing environment as a basis for developing hands-on recommendations for action. In an age of complexity creativity and flexibility are key With the aim of analysing Europe’s medium-term to long-term market…
What’s trending around the globe in the events industry? With the help of its international partners, Maritz Global Events investigated the current state of the field and narrowed down the top five trends affecting the event industry right now. These global experts and local champions from the industry share their take, and provide a diverse…
The release of the 2018 ICCA Statistics Report: Country & City Rankings marks yet another successful year for the association meetings market. The International Congress and Convention Association captured a total of 12,937 rotating association meetings taking place in 2018, an increase of 379 compared to the number recorded at the same time in 2017. This…
Unlike anything humanity has experienced before, the current scale, scope and complexity of change is shaking foundations society has accepted as the norm. Five converging megaforces present destinations with both tremendous opportunities and challenges: climate breakdown, ecocide, demographic shift, social change and digitalisation. The meetings and events industry supports 26 million jobs, $1.5 trillion in global…
At the Society for Incentive Travel Excellence’s Global Conference in Bangkok, Thailand, during January 2019, The Bangkok Manifesto was created following a series of workshops with SITE’s International Board of Directors, Trustees of the SITE Foundation and a cohort of global experts in the field of incentive travel. The final ten statements of the document…
Expo 2020 Dubai and its legacy are expected to contribute AED122.6 billion of gross value added to the UAE’s economy from 2013–31, according to the EY report, The Economic Impact of Expo 2020 Dubai. The report states that Expo 2020 is also expected to support up to 905,200 full-time equivalent job-years in the UAE from…
A new index which ranks cities in terms of their competitive strength for attracting international conventions was launched at the 57th ICCA (International Congress and Convention Association) Congress 2018. The index scores cities based on their strengths in relation to eleven key drivers that GainingEdge says influence association decision-making during destination selection processes. The first…
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