Sector: Science

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Coronavirus: Four Event Owner Approaches to Crisis Management

As global leaders form strategies to contain the spread of coronavirus, so also must event managers and owners. Four distinct requirements are critical to meet. That’s according to Sylvia André, the Vice President for Marketing and Communications at Iceberg partner MCI. The article links to Professional Convention Management Association resources on coronavirus. From PCMA…

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Conference Shame: Time to Let the Media Know Meetings Matter

“Conference shame” was the term used in a Bloomberg article about the threat to events of “the Greta effect”. So the sector now needs to get its “game face” on. Partners of the Iceberg IMEX, Positive Impact and GDS-Index have already done so. Photo: World Economic Forum / Manuel Lopez. From editor’s blog at Association Meetings International…

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England: Heritage, History, Geography and Knowledge

It has ancient academic powerhouses with adjacent knowledge clusters like Oxford and Cambridge. It has the meetings-friendly pairing of Newcastle and Gateshead in the North, not to mention Liverpool, Leeds, Birmingham, Bristol, Manchester and of course London. England’s expertise is making it a world-class meeting destination. Photo: VisitBritain / Guy Richardson. From Boardroom…

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Event Sustainability: Has the Emergency Already Been Sounded?

With a scientific consensus that we are already in a full-blown climate crisis, events are under widespread scrutiny for environmental impact. So are meetings now in a state of emergency? German Convention Bureau Director Matthias Schultze, UFI CEO Kai Hattendorf and Iceberg Founder James Latham are among the sector voices canvassed. From EventMB…

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Meetings Technology: Facilitating the Future of Face-to-Face

According to Jim Sharpe, the new CEO of Aventri, event technology is now far easier to use. Whether it’s using a WhatsApp group to stay in contact with event planners, or automating reporting to capture meeting metrics, technology is not only impacting carbon footprint but also changing and upskilling teams. From Meetings & Incentive Travel…

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Sheffield: Forging New Legacy for a Stainless Steel Hub

Sheffield is the birthplace of stainless steel. Today the South Yorkshire UK city has a modern knowledge economy “making solutions to some of the worlds toughest problems”. World-class research centres and Marketing Sheffield’s ambassador programme are combining to attract targeted UK and international events. From Meetings & Incentive Travel…

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EICC’s 2019 Set to Post Sales and Profits Record

Edinburgh International Conference Centre is “on track” for “record sales and operating profits” in 2019 after hosting some of the world’s most high-profile conferences. EICC has also calculated that the economic impact the venue makes on the region lies at around £55 million. From Association Meetings International…

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MCI: Seven Emerging Industry Trends for a New Decade

For Iceberg partner MCI, seven key industry trends are emerging as the new decade begins: human-centred technology, a new meaning to “live”, the move from “event planners” to “event strategists”, the evolution of personalisation, trust and ethics in the data economy, the power of brands, and sustainability in action. From MCI…

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Glasgow: Medical Meetings Leave Life-saving Legacies

This year Glasgow Convention Bureau launched the People Make Glasgow Healthier campaign, taking the messages from a few key medical congresses out of the convention centre and into the community. The conferences were able to create a deeper legacy for the city, with for example 180 people receiving lifesaving CPR training, From Boardroom…

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Manchester: Building on the Legacies of Pioneers

Throughout its history, Manchester has played host to many global breakthroughs, including the first stored-program computer and the splitting of the atom. These days it is rising in positioning as a global conference destination, the value of its international association events almost doubling between 2011 and 2017. From Boardroom…

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Malaysia Secures 2023 Biomechanics Meeting

Malaysia hopes that its hosting of the 12th Asia Pacific Conference on Biomechanics in 2023 will help grow the field both nationwide and in the ASEAN region. Partners on the bid included the Malaysia Convention and Exhibition Bureau, the Ministry of Tourism, Arts and Culture and the Ministry of Education. From AMI Intellectual Capitals…

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Sydney to Host Largest Machine Learning Event

Sydney will be hosting the world’s largest machine learning meeting in 2021. The annual Conference on Neural Information Processing Systems attracted 13,000 experts last week to Vancouver. The data science arm of Australia’s national science agency led the bid with BESydney, supported by the NSW Government. From CIM Business Events…

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New Zealand Toasts 10th World Avocado Congress Win

New Zealand has won its bid to host the 2023 10th World Avocado Congress. The five-day conference will bring the world’s leading avocado growers, researchers, marketers, tech innovators and investors to New Zealand. The bid was led by NZ Avocado, with a video message from Prime Minister Jacinda Ardern. From AMI Intellectual Capitals…

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MeetDenmark Outreach and Legacy Report

During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…

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Kuala Lumpur CC Wins Ten Major Meetings

During 2019, the Kuala Lumpur Convention Centre successfully attracted ten major international events due to be held in Malaysia between 2020 and 2025. These meetings, from the energy, medical and education sectors, are expected to be attended by more than 17,300 participants. The venue’s recent expansion contributed to its wins. From Boardroom…

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Toronto Honours Event Ambassadors

Toronto’s Leaders Circle has just honoured thirteen local experts, from fields including atomic physics and human rights, for their role in bringing international meetings to the Canadian city. Together these experts helped to secure eight major events that will leave lasting legacies in Toronto and Ontario. From Boardroom…

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“Brilliant Science” in Cheshire Wins Again

Marketing Cheshire’s “Brilliant Science” programme has helped it win the Society for Reproductive and Infant Psychology September 2020 40th anniversary event. “Brilliant Science” makes the most of the region’s scientific heritage and links, to develop the North West as a hub for international association congresses. From Association Meetings International…

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#MEET4IMPACT Project: The Measurement of Legacy

Launched in February, #MEET4IMPACT is creating a framework to support and measure association meetings’ social impacts. In this fifth instalment of our Features series, founder Geneviève Leclerc discusses the one term everyone connects with legacy creation, measurement. Metrics should be a tool for understanding, not an end goal in themselves. From Boardroom…

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How Canada’s National Meetings Strategy is Driving Regional Economic Growth

The impact of the meetings, incentive, conference and exhibition (MICE) industry on the Canadian economy has always been significant, relating to short-term delegate expenditure and long-term job growth and economic development. These types of business events are also an ideal way to counteract seasonality because international business events take place throughout the year, ensuring a…

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