Sector: Meeting Design

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Sustainable Agency: Legacy by Nature, Legacy by Name

The Iceberg doesn’t usually focus on the activities of individual agencies working across the meetings and events sector. But it is hard not to notice one founded at the same time as our very own little platform celebrating business event legacy, particularly when that agency is actually called “Legacy”. From Meetings & Incentive Travel…

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Davos 2020: The World Economic Forum Rank and File, Filed by Rank

The World Economic Forum Annual Meeting 2020 has just taken place in Davos, Switzerland. You might think those invited to attend are all part of the global elite, but the World Economic Forum actually assigns its delegates a category according to their level of importance. Photo: World Economic Forum / Valeriano Di Domenico.  From PCMA…

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Medical Meetings: Designing to Provide “Provider Wellness”

Workers in any industry can suffer from burnout, stress, anxiety and exhaustion. For those employed in the medical field, problems can be real and severe. So in the last few years planners have been designing medical meetings that provide some appropriate “provider wellness”, as well as more customary networking and education. From PCMA…

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Meetings Technology: Facilitating the Future of Face-to-Face

According to Jim Sharpe, the new CEO of Aventri, event technology is now far easier to use. Whether it’s using a WhatsApp group to stay in contact with event planners, or automating reporting to capture meeting metrics, technology is not only impacting carbon footprint but also changing and upskilling teams. From Meetings & Incentive Travel…

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Below the Waterline Talks: Association Meeting Legacy

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the fourth of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with BestCities Global Alliance Director of International Associations Jane Cunningham…

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Industry Mourns ASAE CEO John H. Graham IV

John H. Graham IV, President and CEO of the American Society of Association Executives, has died after a battle with cancer. Graham was both well known and highly respected across the association world. Legacies of his long tenure include more than doubling the Iceberg partner’s membership and starting the Diversity Executive Leadership Program. From MPI…

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ESTRO: Engagement Projects Rewrite the Rules of the RFP

Congress organisers at ESTRO, the European Society for Radiotherapy and Oncology, are requiring host destinations bidding for their events to help them connect with local communities and create lasting legacies in cancer care. They are doing so through the running of so-called “engagement projects”. Ideas for such initiatives, typically with stakeholder involvement from cancer specialists,…

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Media Blackouts: To Speak But Demand Silence Outside the Hall

Would you accept a media blackout required by your keynote speaker? PCMA, the Professional Convention Management Association, has just done so for former US Secretary of State Condoleezza Rice. Media outlets registered for Convening Leaders were strictly forbidden from reporting her main keynote. From editor’s blog at Association Meetings International…

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BestCities Global Forum Debates Legacy and the Congress of the Future

Iceberg partner BestCities Global Alliance has just staged its annual Forum under the theme “Exploring the Congress of the Future / Fortifying Impact”. Copenhagen Convention Bureau and BestCities published four future scenarios for congresses (see Research), and the CVB also launched its Legacy Lab. From Boardroom…

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Getting Personal with AI, Sustainability, and Evolving Q and A

In comes another year, and with it yet another list of trends to watch on the horizon. Events will deliver personalised experiences with the aid of artificial intelligence. Plus, sustainability, the UN’s Sustainable Development Goals and flygskam (flight shaming) are also on the map, as is Q and A 2.0, Conversation and input. From PCMA…

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Speaking Out Against the Speaker: A Financial Services Watershed

When an attendee posted video of a speaker’s lewd remarks at a financial services conference, it was actually the video poster who was breaking the rules, since the invitation-only event had a privacy policy. But the event in fact commended the poster and instead the billionaire panellist was barred from future events. From PCMA…

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Sustainability: COP25, Brexit, Greta Thunberg and the UN SDGs

Sustainability is high on the events industry agenda. COP25’s Events Industry Council panel discussed vegan menus, recyclable cups and refillable bottles. Britain’s Brexit is shaking up supply chains and may encourage local sourcing. Iceberg partner Positive Impact is engaging the industry in the UN’s Sustainable Development Goals. From Meetings & Incentive Travel…

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The Slow Movement Says: Take Your Time with Slow Meetings

If the music of modern life seems too allegro, presto or prestissimo, then perhaps an occasional adagio is a good idea. The so-called Slow Movement started off as a protest against fast food, and now extends to many aspects of contemporary culture. So why not also hold slow meetings? From editor’s blog at Association Meetings International…

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MCI: Seven Emerging Industry Trends for a New Decade

For Iceberg partner MCI, seven key industry trends are emerging as the new decade begins: human-centred technology, a new meaning to “live”, the move from “event planners” to “event strategists”, the evolution of personalisation, trust and ethics in the data economy, the power of brands, and sustainability in action. From MCI…

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Matthias Schultze: 2020 Vision is Borderless Communication

Events always mirror society, and major trends like globalisation have transformed the meetings sector in recent years. At the dawn of a new decade, German Convention Bureau MD Matthias Schultze looks at which trends we should follow, including sustainability and new borderless multisite meeting formats. From Matthias Schultze via LinkedIn…

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Legacies of the IBTM Global Policy and Practice Forum

Last month, just prior to IBTM World’s staging, the Iceberg partner’s inaugural Global Policy and Practice Forum was held in partnership with The Business of Events. Supporting the gathering were the Barcelona Convention Bureau, PCMA (the Professional Convention Management Association) and JMIC (the Joint Meetings Industry Council, which presents The Iceberg). The forum brought together…

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Glasgow: Medical Meetings Leave Life-saving Legacies

This year Glasgow Convention Bureau launched the People Make Glasgow Healthier campaign, taking the messages from a few key medical congresses out of the convention centre and into the community. The conferences were able to create a deeper legacy for the city, with for example 180 people receiving lifesaving CPR training, From Boardroom…

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Manchester: Building on the Legacies of Pioneers

Throughout its history, Manchester has played host to many global breakthroughs, including the first stored-program computer and the splitting of the atom. These days it is rising in positioning as a global conference destination, the value of its international association events almost doubling between 2011 and 2017. From Boardroom…

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MeetDenmark Launches Outreach and Legacy Report

Denmark has brought together its four largest meetings cities to launch a report on how to make international conventions more impactful for both associations and destinations. The starting point was a trawl of 500 publications globally on the topic, to collect the scattered legacy-driving content in one guidebook. From Boardroom…

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