Sector: Advocacy

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Innovative Events: Science Meeting Experiments

In January two scientists wrote an article asking why conference design for those involved in scientific research has been slow in evolving. While some science meetings are surely guilty as charged, others do have an appropriately innovative approach. Here are ten that break with tradition to design experiences with big impact. From PCMA…

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Convention and Exhibition Centres as Temporary Emergency Facilities

This AIPC and UFI guidance aims to help convention and exhibition centres prepare for and perform in an exceptional role they were not designed for but are increasingly being asked or forced to perform: as temporary emergency facilities. The immediate worldwide concern and context for this guidance is the COVID-19 pandemic. Convention and Exhibition Centres…

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Coronavirus: A Virtual GMID Talks Recovery

During education sessions of the suddenly virtual Global Meetings Industry Day (GMID), leaders from Meeting Professionals International, IMEX and other sector organisations advised fellow professionals to focus on long-term recovery and to work together to help the industry come back stronger than before. From Northstar Meetings Group…

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Coronavirus: US’s AHA Leads Mask Challenge

A nationwide initiative led by the American Hospital Association is working to ramp up production of the personal protective equipment (PPE) that healthcare workers need during the COVID–19 pandemic. The 100 Million Masks Challenge joins up manufacturers, community businesses and individuals to leave a life-saving legacy. From Associations Now…

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Coronavirus: ASAE in Association Aid Plea

Iceberg partner ASAE plus almost 3,000 associations have asked the US Congress to provide further aid for trade and professional groups during the COVID-19 crisis, and to make such not-for-profits eligible for small business interruption loans. The recent $2.2 trillion CARES Act does little to assist associations. From Associations Now…

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Coronavirus: Why Pick Conference Centres as Emergency Hospitals?

In January, the Javits Center in New York was hosting a meet-and-greet for the American Kennel Club. Now the space is housing 2,600 hospital beds. Across the US the story is the same, inside venues like McCormick Place in Chicago and the Michigan Expo Center. But why choose them for this use? From Fast Company…

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Medical Associations: Involving Patients in Medical Congresses

Once they relied on actors or even mannequins, but more and more medical associations now involve real patients in their congresses. Whether as speakers, panellists or co-designers, they add a different perspective. The result is meetings that are engaging, insightful and enlightening. From Association Meetings International…

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Coronavirus: MCI’s Oscar Cerezales on Post-Crisis Strategy

Oscar Cerezales (pictured on right), Global Executive VP Corporate and COO Asia Pacific at Iceberg partner MCI, received the prestigious PCMA Chairman’s Award in January. Today he’s at working from his Singapore home, while pondering the flexible, diversified, and consolidated events industry that will emerge beyond coronavirus. From Event Crisis…

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Coronavirus: Change, Learning and Banging the MI Drum Together

Everything has changed. Meeting and travel are banned. Venues are hospitals. Events are online. We are learning so much about ourselves, but also need the world outside to learn about us and our £70 billion sector. Together we have to keep banging the drum. From editor’s blog at Meetings & Incentive Travel…

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Coronavirus: Inside the Javits Center’s Hospital Preparations

New York’s Javits Center has been put to use in crises before. It was a command and control base for the Federal Emergency Management Agency after 9/11, and in 2012 also had minor government operations running after Hurricane Sandy. But the venue has never been used as a hospital until now. From PCMA…

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Coronavirus: Lasting Globalisation Legacy, Association Meetings

Globalisation, the world’s closer integration, is under attack. After nativism, terrorism and of course climate change, now a microscopic pathogen is even stopping us from gathering to meet. If globalisation does have a positive legacy though, international association meetings may be the best of what closer integration gives society. From Association Meetings International…

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Coronavirus: JMIC’s Rod Cameron Discusses Preparing for Recovery

International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…

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Coronavirus: IMEX CEO Reassures Las Vegas

After the cancellation of the major industry meeting IMEX Frankfurt, IMEX Group CEO Carina Bauer has been reassuring the sector that her company is “full steam ahead” for IMEX America in September. The Iceberg partner also discussed how staff are working remotely, and what is being learnt in that process. From Meetings & Incentive Travel…

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Coronavirus: Olympic Games Postponed

No kind of event is immune from the devastation coronavirus is causing. After weeks of speculation and amid mounting criticism, Japanese Prime Minister Shinzo Abe and President of the IOC Thomas Bach both agreed to reschedule the 2020 Summer Olympics to 2021, the first break in four-year cycle since World War II. From Reuters…

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Four Cities Linked: The Global Associations Hubs Partnership

Most ambitious destinations market meetings by targeting key economic growth sectors and by making good use of knowledge economy assets. GAHP, the Global Association Hubs Partnership, links up four such cities with strong association ecosystems and support. GAHP is also a partner of The Iceberg. From Association Meetings International…

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Coronavirus: Bill Gates’ 2015 TED Talk, and the Legacies Missed

The Iceberg exists to celebrate the legacies of business events. Sadly, sometimes the chance to create social legacies is strikingly missed. It’s a salutary lesson to look back at a TED talk from 2015 given on the subject of pandemic preparedness by philanthropist and Founder of Microsoft Corporation Bill Gates. From Boardroom…

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Coronavirus: African Sector Also Suffering Under COVID-19 Crisis

Meetings Africa 2020 already seems so long ago. As the world struggles to tackle COVID-19, not only have major conferences and exhibitions in Asia, Europe and America been cancelled, but Africa is also feeling the crisis. Interviews include Gregg Talley, President and CEO of Iceberg partner Talley Management Group. From the Event…

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