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Copenhagen Legacy Lab: Leading Global Legacy Creation

Copenhagen Convention Bureau launched the Copenhagen Legacy Lab in 2019 to bridge international congresses held in Copenhagen with the local public, business and science communities. This Iceberg partner lets global associations both to achieve their objectives and solve societal challenges through events, and it aims to create the world’s leading hub for legacy. From Meetings International…

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The Invisible Industry Gets 49-Foot Trailer Advocacy Roadshow

The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…

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Book Extract: “Business Event Legacies” by Goodfellow

Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…

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Pandemic Heroes: One Year Later, How the Sector Survived

One year since exhibitions returned after the UK’s COVID-19 restrictions were lifted, EN guest editor Phil Soar explores who the true “heroes” of the pandemic have been. He looks in particular at the roles played by venues that became National Health Service “Nightingale” field hospitals, and finds some encouraging causes for hope. From Exhibition News…

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Explaining Events to Policymakers: ECA’s Tommy Goodwin

The workday of Tommy Goodwin, Vice President of the Exhibitions & Conferences Alliance, is explaining the importance of business events to policymakers. But are they finally starting to get it? Goodwin explains the purpose of the business events advocacy association set up in early 2021. From Association Meetings International…

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Sustainable Congresses: No Quick Fixes, Just Twelve Key Tips

Director of Event:Decision Matt Grey, together with Mark Handforth, Director of 3Sixty Event Consulting and Healthcare Venues, haven’t got a quick fix for sustainable meetings and conferences. Instead, they lay out the most effective methods to cut the emissions produced by events in twelve key tips for the sector. From Meetings & Incentive Travel…

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How Associations and Destinations Interact After COVID-19

After the pandemic, the way that associations and destinations are interacting has altered. Within this article various experts weigh in on the changing landscape, including MCI’s Nikki Walker and Destinations International’s Jane Cunningham (both organisations in fact Iceberg partners), and The Iceberg’s own Founder James Latham. From Association Meetings International…

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Ten Ways to Make Your Business Event Diverse, Equitable and Inclusive

Keeping events diverse and inclusive often means thinking about issues like age, mental and physical ability, culture, religion, gender identity or language. But how can organisers deliver on diversity, equity, access and inclusion? Arinex Managing Director Nicole Walker offers ten tips for holding a more inclusive event. From Association Meetings International…

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Gary Grimmer Talks GainingEdge, Sector Resilience and More

Gary Grimmer, the Executive Chairman of Iceberg partner GainingEdge, has been revisiting both his own career path through four convention bureaux, plus the journey of his consultancy from its early days through to navigating the COVID-19 crisis. In this interview he also talks through the GainingEdge report “Leveraging Intellectual Capitals”. From Conference & Meetings World…

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Environment Answers: Five Experts Address Twenty Questions

International conferences are the most carbon-intensive activity for associations. Here five sustainability experts answer twenty fundamental questions to let organisations begin their journey towards net zero and assess their progress along the way. Included are views from Iceberg partners GDS-Index and Positive Impact. From Association Meetings International…

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Tips on Keeping Cool: How Meeting Planners Deal with Heatwaves

The UK has experienced red weather warnings and unprecedented high temperatures of late, with services shut down and events postponed. Europe and the United States have also suffered. Liz Taylor, the CEO of event management firm the Taylor Lynn Corporation, has sweated over the best solutions to keep delegates cool. From Meetings & Incentive Travel…

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Glasgow Brains: More Historical and Modern Legacy Creation

Glasgow will stage seven neurology or neuroscience-related meetings during 2022, drawing up to 10,000 international delegates into the Scottish city. The meetings are testament to Glasgow’s extensive association with neurology, which includes several landmark moments in the field, as The Iceberg has had cause to cover previously. From Association Meetings Intenational…

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Legacies of Daegu’s Energy Olympics: Hosting WEC 2013

Daegu in South Korea hosted the 2013 World Energy Congress, often referred to as the “Energy Olympics”. The meeting built upon long-term city strategy in solar power and upon staging earlier events in the sector. It went on to create multiple legacies to shape Daegu’s future. By Jane Vong Holmes, Senior Manager Asia, GainingEdge. Two…

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