The Iceberg has always been dedicated to identifying and celebrating the greater mass of hard-to-see business events legacies lying hidden under the all-too-visible tip of travel and hospitality spending. So now it’s time to examine what lies beneath in a bracing new way. It’s time to take a deep breath and plunge “Below the Waterline”. In…
Launched in February, the #MEET4IMPACT Project is creating a framework to support and measure association meetings’ social impacts. In this third instalment of our Features series, founder Geneviève Leclerc explores the key steps needed to achieve successful impact. Global nonprofit NewCities is the example. From Boardroom…
What will the meetings industry look like in 2029? New tech, spiralling travel costs, legislation about the environment and “flight guilt” will transform the sector. The industry will still thrive. The need to “meet” will not go away. But “meeting” will more often be through a screen. From editor’s blog at Association Meetings International…
Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…
The international conference just staged in Ljubljana, Slovenia, by Iceberg partner European Cities Marketing included thoughts about destination sustainability from Nobel prize winner and climatologist Lučka Kajfež Bogataj. Another Iceberg partner participating, the Global Destination Sustainability Index, also released its third white paper. From European Cities Marketing…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…
The meetings and events industry is served by many international trade associations, quite a few of them partners of the Iceberg. Some have formalised collaborations, the latest being The Global Alliance, a sharing of content between ICCA, UFI and AIPC. But are there still too many for the sector? From editor’s blog at Association Meetings International…
The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
What’s trending around the globe in the events industry? With the help of its international partners, Maritz Global Events investigated the current state of the field and narrowed down the top five trends affecting the event industry right now. These global experts and local champions from the industry share their take, and provide a diverse…
The release of the 2018 ICCA Statistics Report: Country & City Rankings marks yet another successful year for the association meetings market. The International Congress and Convention Association captured a total of 12,937 rotating association meetings taking place in 2018, an increase of 379 compared to the number recorded at the same time in 2017. This…
Now in its third edition, this report brings together insights from meeting planners, IACC members and industry experts from around the globe. Initially published in 2016, the IACC Meeting Room of the Future™ report provided an overview and foundational benchmarks on meeting industry trends. The 2019 report builds on the findings from both the 2017…
Iceberg partners AIPC (the International Association of Convention Centres), together with ICCA (the International Congress and Convention Association) and UFI (the Global Association of the Exhibition Industry) have formed an alliance to collaborate on delivering comprehensive benefits to their respective members. Educational content, research, standards and advocacy will be the focus. From Meetings & Incentive Travel…
Barcelona, not Paris, hosted more international association delegates than any other city last year. The Catalonian capital welcomed 134,838 delegates in 2018. That’s according to new figures from the annual statistics report of Iceberg partner the International Congress and Convention Association, now ranked according to delegate numbers rather than by number of meetings. From Association Meetings International…
Food waste is a major concern for more than six of every ten meeting planners, according to the IACC annual Meeting Room of the Future report 2019. The survey also shows that 44 percent believe ethical operations and sustainable practice will be crucial for venues by 2024. From Meetings & Incentive Travel…
Food waste is a universal problem, a lesson in Moroccan manners clearly shows. In the latest Meeting Room of the Future report from IACC, 62 percent of planners consider how a venue manages its waste before booking. 54 percent want to know if it buys from sustainable sources. From editor’s blog at Association Meetings International…
You don’t have to be a doctor to change people’s lives! On June 5th, Global Exhibitions Day brought the industry together like never before. GED 2019 also saw the sector trying to quantify the huge transformative power of exhibitions as a medium, for entrepreneurs, businesses of all sizes, and destinations. From UFI…
Powered by 
