A slightly higher percentage of planners and suppliers described feeling exhausted and burned out in the February Dashboard survey than in January’s survey, but that can probably be chalked up to yet another month of enduring the COVID crisis. It’s coming up on a year now since the lockdowns began. Some especially harsh winter weather during February in much of the US is also likely to have made the situation feel interminable for the 704 survey participants (458 planners and 246 suppliers). But other results suggest that respondents are finding the return of in person events easier to see on the horizon.
This time around, planners are feeling significantly more hopeful than suppliers, and a larger percentage of planners said they were more hopeful than last month (54 percent versus 48 percent in January). Planners are also feeling less anxious about the future (31 percent versus 35 percent the month before). Meanwhile, there hasn’t been a big shift in the mood of suppliers month over month.
There are some telling differences between planners and suppliers when it comes to their focus on reskilling. Both are placing more of a priority on designing live experiences in physical environments (71 percent of planners versus 66 percent in January, and 39 percent of suppliers versus 35 percent in January). But suppliers are also setting their sights on designing digital experiences (41 percent in February versus 36 percent in the prior month identified that as a skill they are developing). A slightly greater percent of suppliers is focusing on their soft skills and developing sales and marketing approaches best suited to a post COVID-19 world, but the biggest jump is the percentage of suppliers who are working on developing new business models.
Event Organisers’ Big Leap Forward (PCMA Convene article)
How is COVID-19 Changing the Business Events Industry? (PCMA survey)