Spending on Experiential Marketing Tops Pre-pandemic Levels
From Industry Dive: Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing Dive. The expected 10.5% jump in experiential marketing spend this year outpaces the 9.7% growth seen in 2023. Strong investments from both B2B…