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As is also the case with its strategy to attract international business events, Gothenburg doesn’t host football tournaments and other sporting events simply to drive tourism expenditure and bed-night figures, but as a means of advancing societally-important policy goals. In this case, the objective was to get more girls involved in organised sports – from…
The International AIDS Society has used it’s recent global conference on HIV science not only to present the latest scientific progress and research initiatives in combatting HIV, but to shine a spotlight on the impact of recent dramatic cuts to overseas aid programmes on rising HIV infections, the scale of stalled treatments, and the overall…
From Centre for Events & Festivals (CEF): Flanders outlines key steps within their strategic approach to the delivery and measurement of event-driven positive impacts on the local community and wider society. Most events still rely on economic metrics, ignoring the harder-to-measure but vital social outcomes. Flanders’ approach embeds social impact into event planning through co-creation…
This innovative event brought together scientists, local, national and EU-level policymakers, and citizen activists, and ensured policy debates heard from all relevant voices, including those directly affected by this environmental problem. The European Society for Paediatric Endocrinology (ESPE) and the European Society of Endocrinology (ESE) hosted the first ever joint Congress on 10th to 13th…
Three major legacy-related goals were achieved at this event: inspiring young people to consider careers in one of the growth industries of the future, encouraging informed multi-level discussion of the key issues from families to governments, and influencing policy at the European level. This Case Study forms part of Wonderful Copenhagen’s ‘Cases from Congresses’ series,…
From Wonderful Copenhagen: Comprehensive guidelines on how to design a strategic legacy programme, and how to apply the principles and practices to individual events, from identification of challenges and desired impact, designing the process, measuring the impact, with the active involvement of local policymakers. View / download Copenhagen Legacy Lab’s publications and find inspirational tools…
Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…
This post-conference report from the latest edition of AHAIC held earlier this year in Kigali, Rwanda illustrates how international meetings can not only identify critical vulnerabilities and shared challenges, but can craft and launch local-needs-led programmes aimed at building continent-wide resilience and innovation. AHAIC now has a decade-long track record of convening African thought leaders…
From Boardroom: The 30th Annual Congress of the European Association for Osseointegration (EAO), one of the leading organisations within the field of implant dentistry, was a landmark event that underscored the city’s appeal as a world-class congress destination. With over 3,000 delegates and 140+ expert speakers, the meeting provided a dynamic platform for discussing cutting-edge…
Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science research in Edmonton and beyond. …
Bringing together over 2,800 C-suite executives from 90 countries, start-up entrepreneurs, senior policymakers (including five Heads of State), NGOs and global investors, this annual event has an impressive track record of generating multinational business deals and new economic development programmes, including major new projects for the host destination. This article provides insight into the headline…
HIV Glasgow, the HIV Drug Therapy Conference held in the medical hub city, has become the curator of data, the summary of knowledge from other international conferences focussed on the treatment and prevention of HIV and AIDS. But the legacy is truly unique… The 2025 edition revealed the circularity of a non-profit event dedicated to…
17-19th March 2025, Cape Town. The International Society for Professional Innovation Management (ISPIM) arrives into the Western Cape in pursuit of transformative social and innovation legacies for the forgotten continent of Africa. 150 innovation professionals from 29 countries connect through 75 presentations and workshops with Africa`s academic, consulting, and research communities. Its mission – to…
From Global Destination Sustainability Movement: If business events’ profits were a country, they’d be in the top 15 in the world. The Events Industry Council notes that “the $1.62 trillion of total GDP supported by global business events would rank the sector as the 13th largest economy globally.” We’ve seen encouraging progress from this vital…
Attracting knowledge, investment, and talent to a destination as the 3 pillars of a Knowledge & Creative Economy requires an ability to attract -and convene – business and professional communities from all over the world. The City of Calgary, famed for its Stampede, has emerged as a round-the-clock meeting space for all manner of sectoral…
Between the 8-11th July last year, 1,100 of the world’s leading developmental neuroscientists convened at the Scottish Event Campus (SEC) in Glasgow, Scotland, for the International Congress of Infant Studies (ICIS) to exchange research, education, and stories, but also to propagate future research and understanding of a child’s early learning from years 0-3. Immersive…
From Edinburgh International Conference Centre: The EICC was proud to host the International Papillomavirus Society (IPVS) 36th Conference, a landmark event that brought a global audience together to tackle HPV-related diseases. Through ongoing education and outreach, the committee is dedicated to leaving a lasting legacy on public health. Alongside the conference the Society created a…
A Gathering of Minds to Combat Dementia: Today, over 944,000 individuals in the UK suffer from dementia. By 2040, this number is projected to exceed 1.4 million, according to Dr. Sheona Scales, Director of Research at Alzheimer’s Research UK, the foremost charity in the UK dedicated to revolutionising the treatment, diagnosis, and prevention of Alzheimer’s…
The 15th ISHA Annual Scientific Meeting was the Society’s first meeting on the African continent, taking place at the Cape Town International Convention Centre (CTICC 1), South Africa, from Thursday 5 to Saturday 7 October 2023. At this meeting, world experts in hip preservation came together to share latest experiences and research with one another,…
From ICC Sydney: Following a bumper year of business events, the ICC Sydney team is proud to share our 2024 case studies, featuring diverse conferences, exhibitions, banquets, and entertainment events. It’s been a pleasure working with our clients to make a difference, by delivering extraordinary experiences that have entertained, educated and helped to drive change…
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The Joint Meetings Industry Council, which presents The Iceberg, has released a manifesto that sets out arguments as to why business events can and should be utilised to drive economic recovery and renewal in the post-COVID-19 era. The document was assembled with the advice and input of a broad range of industry leaders. This was…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
The Iceberg, presented by the Joint Meetings Industry Council (JMIC), is the established industry metaphor for the extended value capture of business and professional events. The Iceberg Global Ambassador Program, announced at IBTM World, will commence in January 2019. The JMIC Iceberg initiative encourages industry stakeholders to secure a role in delivering – and contributing to…
As politicians and policymakers gather at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg are providing a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what meetings actually…
The China-LAC Summit is an annual event organised by the China Council for the Promotion of International Trade (CCPIT) and the Inter-American Development Bank (IDB). It is a key entrepreneurial event for companies from China and the Latin American and Caribbean countries. The Punta del Este Convention and Exhibition Center was honored to host the 11th edition of…
The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.
The San Diego Convention Center, in collaboration with food and beverage supplier Centerplate, is playing a major role in boosting its local agricultural economy by sourcing key products and services from across the community. Also part of this supply chain is Moceri Food & Beverage, a local business and now primary produce vendor for the…
As The Iceberg reaches its half birthday – having launched in January 2017 – perhaps it is time to restate the principle behind the unusual metaphor we appropriated. If you prefer, perhaps it is time to gaze again at the blue sky above The Iceberg. This platform is presented by the Joint Meetings Industry Council and emerged not only as a vehicle for industry advocacy in general…
For more than fifty years the Antwerp Zoo Society has used the proceeds of its event spaces to support a very unique CSR undertaking… the operation of one of the oldest and most important zoological facilities in the world. Now, with the opening of the new Flanders Meeting and Convention Center Antwerp (FMCCA), this commitment will be…
In an emerging economy, sometimes the most valuable role a convention centre can play is one that, while essential to its own success, is also a generator of transferrable skills that will support development in many adjacent areas of the local economy. Such is the case with the Borneo Convention Centre in Kuching, Sarawak, where…
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The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…
With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…
Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…
The webinar that The Iceberg just produced on JMIC’s Manifesto for Economic Recovery Using Business Events contained a section on the document promoting the use of business events as a means of addressing the UN Sustainable Development Goals (SDGs). Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, picks up that baton. COVID-19 has changed the…
The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…
International travel is now all but shut down and meetings are either cancelled, postponed or online. It’s hard to think about rebuilding while still in the eye of the storm, but it’s nevertheless vital. Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg, talks sector recovery. From JMIC…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…
Where meetings and events choose to go, and how they approach their content, are affected by many factors, not least the influence of political disruptors like Brexit or the 2016 US presidential election. So says Rod Cameron, Executive Director of the Joint Meetings Industry Council, which presents The Iceberg. From CIM News Magazine…
The Iceberg revels in the complex cross-networking of its industry association partners. Recently the Chief Marketing Officer of the Society for Incentive Travel Excellence attended his first Joint Meetings Industry Council summit in Hannover, Germany. Here he is with the confessions and impressions of a JMIC virgin. From SoolNua’s Pádraic Gilligan at Padraicino…
As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…
In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…
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