DRAFT | Business Events Unlock Policy Agendas
Iceberg Ambassadors Rodney Cox, Melissa Riley, and Kai Hattendorf argue the case for business events as a strategy for accelerated destination development, place leadership, capacity building, and the realisation of broader policy agendas. “Where’s the message,” asks Cox, “to government that if you want to fast-track your city to [becoming] a hub of expertise, there’s…



