Natasha Richards

Head of Advocacy & Industry Relations, IMEX Group

As Head of Advocacy & Industry Relations, Natasha oversees all industry partnerships, sponsorships, pan-industry initiatives and strategic alliances for the IMEX Group.

Natasha plays a key part in business events industry advocacy efforts on behalf of the IMEX Group including the prestigious IMEX Policy Forum. In this capacity she is responsible for bringing together national and city policy makers, association leaders, destination innovators and industry thought-leaders together to discuss and influence the future direction of business events related to policy making and strategic destination management.

She serves as a JMIC Iceberg Ambassador playing an essential role in promoting a collective approach to industry advocacy and is passionate advocate of the value of meetings and business events as an economic driver and agent of innovation and change.

Natasha also currently serves on the Events Industry Council Equity Task Force, Destinations International Global Leadership and Equity, Diversity & Inclusion Committees and Partner Advisory Council.