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City Destinations Alliance: Standing with Ukraine

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. The meeting formulated policy on Russia’s invasion of Ukraine, also making a video of solidarity, and held a remarkable session hearing from two industry colleagues based in Lviv, Ukraine. Russia’s…

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Glasgow Convention Bureau: A History of Neurology

During its recent Brain Awareness Week, Glasgow Convention Bureau took time to acknowledge its Conference Ambassadors, academics working to attract academic meetings to the city. Over 70 percent of Glasgow events are led or supported by the city’s academic institutions, and in 2022 many are in the field of neurology. From Glasgow Convention Bureau…  

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Electric City 2021: Legacies in Sustainability

Iceberg partner Copenhagen Legacy Lab has just improved its methodology for planners, deepening the strategic approach. One past event that approached CLL with a clear legacy vision was Electric City 2021, WindEurope’s flagship meeting held in collaboration with WindDenmark. This was staged during November 2021 at the Bella Center in Copenhagen. From Boardroom…

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Business Events Sarawak: Prioritising Legacy

Business Events Sarawak in Malaysia has launched the country’s first planning framework for organisers to create legacy-driven events that leave behind real change. Dubbed the Business Events Sarawak Legacy Initiative, this step by step guide designed to help groups reach their big-picture goals is separating the destination from others around the globe. From Boardroom…

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Business Events Legacy in Daegu, Korea

Legacy after a conference is an organic concept that grows over the years. The Daegu Metropolitan City and Daegu Convention and Visitors Bureau have released a report on legacies from five business events, under the title Business Events Legacy in Daegu, Korea. The study starts from the International Solar Cities Congress 2004 (ISCC 2004), which…

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The Future of the Meetings Industry

The Hotel Management School Maastricht (HMSM) was appointed by IACC to research the impact that having a decentralised workforce may have on demand for external business events, specifically after COVID-19. With the rise of remote work in recent years, employees were forced to exchange meeting in person for virtual interaction. The research findings have been…

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AIME 2022 Publishes Research in Melbourne

Iceberg partner AIME (the Asia Pacific Incentives and Meetings Event), the largest meetings and conventions tradeshow across the region, has run its much-anticipated 2022 show in Melbourne. As part of the show opening, AIME launched new research revealing how the industry, battered by the pandemic, intends to spearhead recovery. From Association Meetings International…

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Daegu Releases Event Legacy Study

Daegu Metropolitan City and the Daegu Convention and Visitors Bureau have released a report on the legacies of five business events, starting with the International Solar Cities Congress 2004, which placed the South Korean city on the world renewable energy map. Research was reviewed by Gary Grimmer, Executive Chair of Iceberg partner GainingEdge. From Boardroom…

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ICCA and UFI Suspend Russian Members

As refugees flee the war in Ukraine, Russian members of Iceberg partner ICCA (the International Congress and Convention Association) will not be attending association events until further notice. The ICCA board also cancelled all planned activities and meetings in Russia. Iceberg partner UFI has as well suspended Russian members. From Association Meetings International…

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MWC Barcelona Draws 61,000 Delegates

The organiser of Mobile World Congress, the GSMA, has seen a “vibrant and dynamic” return after 61,000 delegates from 200 nations flocked to the meeting in Barcelona. Last year the event attracted around 20,000 visitors. The Russian pavilion was banned from the event, in light of the escalating conflict in Ukraine. From Association Meetings International…

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Ukrainian Scientists Urge Russian Boycott

Ukrainian scientists have called for an international boycott of scientific conferences inside Russia and asked for Russian institutes and scientific leaders to condemn the invasion of Ukraine. Meanwhile international associations and other academic bodies are scrambling to cancel conferences in Russia and find alternative venues or pivot their meetings to virtual events. From Association Meetings International…

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IMEX in Frankfurt Bars Russia’s Participation

IMEX in Frankfurt has barred all Russian state enterprises from exhibiting at the show in May in response to Russia’s invasion of Ukraine. The Iceberg partner’s Group CEO Carina Bauer and its Chairman Ray Bloom posted the decision in a statement on social media which also offered Ukraine sipport. From Meetings & Incentive Travel…

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The Metaverse: Better Networking at Hybrid Business Events

The “Metaverse”, as a concept, has been around for a long time. But it now looks set to become a reality and have significant impact within the events industry. Harry Prince, the Creative Content Manager at venue finder Spacehuntr, explains how the Metaverse will improve networking for hybrid meetings. From Meetings & Incentive Travel…  

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Marjorie Anderson on DEI: Definitions and Event Approaches

Marjorie Anderson, the Founder of Community by Association, tells the Deep Dive podcast how associations should be addressing DEI (diversity, equity and inclusion). After definitive definitions of DEI, the conversation looks at how to be more inclusive at conferences, accommodating those delegates with impaired hearing or mobility, or with neurodiversity or photosensitivity. From Association Meetings International…

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Glasgow’s COP26 and Sustainability Legacy: Reusing Materials

Over thirty charities have benefited from the materials used at last year’s COP26 as part of the positive legacy of the UK’s largest business event ever, which was held in Glasgow. Identity Group, which delivered the meeting for the UK’s Government and venue SEC, tasked Event Cycle with redistributing materials. From Meetings & Incentive Travel…

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AC Forum President Carola van der Hoeff: Adapt and Diversify

Carola van der Hoeff is the new President of AC Forum (Associations and Conference Forum). In a broad interview on the Deep Dive podcast she discusses restarting association events, changing business models, building back better and organising her first webinar. As well as that, she looks forward to face-to-face IMEX meetings. From Associations Meetings International…

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MCI’s Nikki Walker: Associations and Events Through the Pandemic

According to Nikki Walker, who is Global Vice President Engagement, Associations and Communities at Iceberg partner MCI, associations are craving to get back to meeting face-to-face, yet prefer to hold a fully virtual substitute rather than hybrid. In this Deep Dive podcast, Walker examines how associations have evolved through COVID. From Associations Meetings International…  

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Knowledge Legacies of Expo 2020 Dubai

Dubai is growing its knowledge-based, diversified economy almost as quickly as it grows its skyline. Aiding this ambition is Expo Dubai 2020, an “accelerator and amplifier” in attracting associations and their meetings. When organisers first won the bid, they created two masterplans, one for Expo itself and one for its legacy. From Association Meetings International…

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Digital Events Insights (PCMA and AC Forum)

COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…

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IBTM Trends Watch Report 2022

This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…

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The Future Role and Purpose of Convention Bureaux

The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…

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