Sector: Measurement

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IBTM World Trends Watch Report 2019

The IBTM World Trends Watch Report by Rob Davidson and Ali Turner is an insightful compendium of data that crosses business, industries, economies and geographies within the global meetings and events industry. The IBTM World Trends Watch Report 2019 (IBTM World website) Virtual Experience Economy Set to Grow, Says IBTM Trends Watch Report (Meetings & Incentive Travel…

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The Exhibition Industry in Latin America (November 2019)

UFI, the global association of the exhibition industry, has launched its first in-depth research study of the sector landscape in Latin America. The Exhibition Industry in Latin America provides neutral, up-to-date information, and will support the future activities of UFI members and the wider industry in the region. The first edition of the research was…

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#Eventprofs Feel Less Optimistic About Future

Meeting professionals are feeling less optimistic about the future. So says MPI’s quarterly Outlook Survey for November 2019, which shows positive sentiment at lowest levels since before the 2008 financial crisis. Other responses note that meetings are getting shorter, more frequent and more niche, but that audiences are getting bigger. From Association Meetings International…

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IBTM Trends Watch 2019 Report Released

The virtual experience economy is set for big growth, according to the annual IBTM World Trends Watch Report. The complete study, which analyses the future of the events industry, was compiled using over 25 existing data sources and was unveiled on the first day of Iceberg partner IBTM World in Barcelona. From Meetings & Incentive Travel…

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Visit Flanders and its Cities Join GDS-Index

Visit Flanders and the region’s five major destinations (Antwerp, Bruges, Ghent, Leuven, and Mechelen) have joined Iceberg partner the Global Destination Sustainability Index. Along with Brussels, the Flemish cities now become part of the measurement and benchmarking sustainability movement which comprises 56 cities worldwide. From Boardroom…

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Panels Not Manels VIII: Shoptalk 2020 Opts to Feature Only Women

Retail conference Shoptalk has just announced that its next conference, to be held in Las Vegas next March, will feature an all-women speaker lineup, including both the track sessions and main stage keynotes. The decision has been applauded as a bold move, but is not uniformly seen as a good idea. From PCMA…

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“We Want the World to Know our Full Impact”, PCMA CEO

Convening Leaders, the flagship event of PCMA (the Professional Convention Management Association), is taking place in January at San Francisco’s Moscone Center. Setting out the agenda and stage for this major industry meet, PCMA President and CEO Sherrif Karamat explains how debate has shifted towards the outcomes and impact created by the sector. From PCMA…

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Incentives Core Market for Macau’s Galaxy International CC

Opening in 2021, Macau’s Galaxy International Convention Centre is aiming for the title of Asia’s most technologically advanced venue. Galaxy’s Director of Operations Development, Scott Kreeger, has been speaking about the facility at IBTM World in Barcelona, and says incentives will be one of its core markets. From Meetings & Incentive Travel…

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Basel: Hosting the 17th European AIDS Conference

Research on HIV and AIDS is continually evolving, and at the 17th European AIDS Conference just held at Congress Centre Basel, attendees had a chance to discuss and learn more about the latest scientific developments. Switzerland’s third-largest city is one of the country’s prime locations for association conferences. From Boardroom…

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#MEET4IMPACT Project: The Measurement of Legacy

Launched in February, #MEET4IMPACT is creating a framework to support and measure association meetings’ social impacts. In this fifth instalment of our Features series, founder Geneviève Leclerc discusses the one term everyone connects with legacy creation, measurement. Metrics should be a tool for understanding, not an end goal in themselves. From Boardroom…

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How Canada’s National Meetings Strategy is Driving Regional...

The impact of the meetings, incentive, conference and exhibition (MICE) industry on the Canadian economy has always been significant, relating to short-term delegate expenditure and long-term job growth and economic development. These types of business events are also an ideal way to counteract seasonality because international business events take place throughout the year, ensuring a…

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Marketing Edinburgh Near to Collapse

Marketing Edinburgh has moved closer to collapse with the entire board of the organisation resigning “with immediate effect” after city councillors rejected a funding plea to implement new strategy. The publicly-owned organisation is set to lose all funding as the authority tries to cut up to £40 million from next year’s budget. From Eventsbase…

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Tourism New Zealand Measures Event Legacy

Tourism New Zealand has just announced three international meetings whose impacts will be measured to maximise the positive societal impacts that conferences generate for communities. The organisation is working together with Iceberg partner #Meet4Impact, whose Chief Executive Officer is Geneviève Leclerc, on the Enrich New Zealand Conference Impact project. From Boardroom…

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Edinburgh Hosts Global Incentive Summit

The Global Incentive Summit in Edinburgh just saw incentive travel buyers, plus representatives from hotels, destinations and destination management companies, gather together to hear the latest trends in the incentives market. The meeting discussed the rise in Asia Pacific business and the findings of the Incentive Travel Industry Index. From Meetings & Incentive Travel…

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Gothenburg Leads 2019 GDS-Index Ranking

Gothenburg has lead Iceberg partner GDS-Index, the Global Destination Sustainability Index, for the fourth year running. The listing ranks sustainability performance in 50 business event destinations. At 58th ICCA Congress in Houston the GDS-Index Awards were announced as well, with Sydney receiving the Innovation trophy. From Meetings & Incentive Travel…

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BE Montreal Launches Attendance Guarantee

In what is claimed to be a first for the meetings and events industry, Business Events Montreal has just launched its Guaranteed Success Pledge. So confident is the city that planners will reach their attendance target numbers, that it will honour its financial commitment for the anticipated number if they don’t. From Boardroom…

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Food Waste, the Events Industry and Feeding the Planet: Part II

One of the biggest takeaways from the World Wildlife Fund’s research into ending food waste occurring in commercial kitchens was the need to clearly better communicate with meeting planners about the multiple ways in which they can reduce food waste. So says Monica McBride of WWF, who lists some approaches to follow. From PCMA…

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Food Waste, the Events Industry and Feeding the Planet: Part I

It’s clear that food production and consumption needs to change, and radically, to safeguard the planet and feed a growing population. The best place to start for the business events industry is with food waste, and now the World Wildlife Fund (WWF) has been working on food conservation in convention centre kitchens and hotels. From PCMA…

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Glasgow: A Liver Meeting’s “Legacy in Action”

The British Association for the Study of the Liver has just held its annual meeting at the University of Strathclyde Technology and Innovation Centre. Taking the event outside of conference confines, BASL partnered with the British Liver Trust and Glasgow Convention Bureau to bring a liver health roadshow to the city streets. From Boardroom…

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Dubai Secures 82 Major Meetings in Q3 2019

Dubai Business Events, the emirate’s convention bureau, won 82 bids for international meetings, conferences and incentive travel groups in the third quarter of 2019. The events, all secured from July to September, are set to attract over 29,200 delegates from around the world, re-affirming Dubai’s status as a premier meetings destination. From Association Meetings International…

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Tech Watch Award Finalists Announced

Companies offering event artificial intelligence, virtual reality and facial recognition technology feature in this year’s Tech Watch Award, with seven finalists now announced by organiser and Iceberg partner IBTM World. One company will be named overall winner by the judges, with another taking home the People’s Choice Award (voting now open). From Association Meetings International…

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