Sector: Incentives

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IMEX’s “Regenerative Revolution” Launched

A report from Iceberg partner IMEX calls for the meetings industry to regenerate and not just to restart. Written by Guy Bigwood of Iceberg partner GDS-Movement, the study “Regenerative Revolution: A New Paradigm for Event Management” calls on the sector to move past mere sustainability and adopt the circular economy model. From Conference News…

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Tests Over Quarantine Say UFI and SISO

Two event industry associations have called on governments to prioritise coronavirus testing over quarantine so as to “keep business going”. Iceberg partner UFI, global association of the exhibition sector, with Society for Independent Show Organisers SISO want policymakers to make use of rapid antigen COVID tests. From Association Meetings International…

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Destination Three Rs: Research, Relevance, Relationships

The “new normal” notwithstanding, the preference across the industry for holding in-person meetings is clear. So what do both venues and destination marketing organisations need to focus on to maximise their attendance in-person now as hybrid meetings proliferate? Sarah Fleming, Managing Director of Sarah Fleming Associates, has some ideas on the subject. From Sarah Fleming…

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DMOs: Down But Not Out, Rebuilding for a Different Future

2020 has been crushing for the DMO (destination management organisations). Destinations in the US have endured wiped-out funds as a result of zero hotel occupancy, en-masse event cancellations, and double-digit layoffs, not to mention further challenges with social unrest and also, for some, natural disasters. 2020 has brought the DMO to the brink. From PCMA…

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Fighting Zoom Fatigue: Taking Your Meeting Out on the Tiles

The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…

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AMI’s Deep Dive Talks 2020 with UFI Leader Kai Hattendorf

Kai Hattendorf, the MD and CEO of Iceberg partner UFI, the exhibitions industry’s global association, has just been a guest on the AMI Deep Dive podcast. Talking to AMI editor James Lancaster, he discusses the impact of the pandemic on the sector, its longterm future, plus advocating economic value to government. From Association Meetings International…

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5 April 2022

IBTM Asia Pacific 2022, Singapore

IBTM Asia Pacific is the leading event for the meetings and events industry in the region bringing together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event is under-pinned by IBTM’s sophisticated, industry-leading Hosted Buyer programme which…

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The Iceberg 2021 / 2022: Partners and Ambassadors

It is time once again to grab your own little piece of The Iceberg! The call has just been issued for partners and ambassadors through 2021 and 2022. Iceberg Founder and Producer and James Latham believes sharing storytelling and advocacy is the best possible route to wider appreciation of the sector and its vital role in…

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JMIC & SDGs – Meeting the World’s Sustainable Development Goals

A new report published by the Joint Meetings Industry Council (JMIC), which presents The Iceberg, offers the most comprehensive assessment yet of meetings industry activities addressing the full range of the United Nations Sustainable Development Goals (UNSDGs). The program was an extension of an initiative begun by Iceberg partner UFI, the global association of the…

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COVID-19 Recovery Dashboard (September 21st – 24th)

When the lockdowns began in the US in March, it was hoped COVID-19 would be well under control by the autumn. As we enter the last quarter of 2020, we have come to accept that we will be living with COVID-19 well into 2021 and perhaps 2022, that its effects on the economy will linger,…

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Advancing Event Legacies Through Impact Measurement

Iceberg partner BestCities Global Alliance has collaborated with associations and destinations around the world to build new research around a “legacy language” and impact measurement indicators. This highly ambitious and innovative project involved an extensive study with over fifty interviews and surveys with destinations and associations across the world from a broad spectrum of sectors and disciplines….

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