DMOs: Down But Not Out, Rebuilding for a Different Future

2020 has been crushing for the DMO (destination management organisations). Destinations in the US have endured wiped-out funds as a result of zero hotel occupancy, en-masse event cancellations, and double-digit layoffs, not to mention further challenges with social unrest and also, for some, natural disasters. 2020 has brought the DMO to the brink. From PCMA…