Sector: Incentives

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The Implications of Latest McKinsey Research for Incentive Travel

By Pádraic Gilligan: Recent research from McKinsey into the way we travel now is crammed with exciting, actionable insights for organisers of incentive travel programs. While the McKinsey research focuses on leisure, the trends here tend to replicate themselves in incentive travel as, after all, the travel reward is specifically designed to motivate and reward…

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EHA Congress to Feature Blood Donation Campaign Aimed at MICE Sector

From Madrid Destino: Until Sunday 16 June, the city of Madrid will host the 2024 Congress of the European Hematology Association (EHA), at which over 16,000 professionals with ties to this specialised area of medicine will gather at IFEMA Madrid. The event will also have a positive social impact on the Spanish capital thanks to…

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Singapore Commitment to Performance & Legacy Wins Out

From TTG: Despite rising costs, Singapore’s business events sector has demonstrated remarkable recovery, exceeding pre-pandemic attendance figures at numerous high-profile events, aligning with the government’s vision of becoming a global hub for business events and indicating further growth potential. When asked about how STB is helping to temper rising event costs, Yap Chin Siang, deputy…

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Why we Need to Re-Frame and Re-Position Incentive Travel

By Pádraic Gilligan: Recently I posted on sustainability and incentive travel concluding that current definitions / understandings of each rendered them as irreconcilable opposites – sustainability was “limiting”, requiring restraint, reduced consumption, thoughtful, conscientious behaviour while a travel reward was sans frontiers and sans souci, suggesting freedom, extravagance, conspicuous consumption.

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