Sector: Incentives

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21 April 2027

The Meetings Show Asia Pacific 2027, Singapore

Northstar’s TMS APAC is the leading tradeshow gathering event organisers and suppliers to connect, contract and forge new partnerships within the global MICE industry. Discover leading destinations, venues, hotels and other key MICE suppliers, complemented by an exclusive hosted buyer programme, bringing senior meetings, conventions, events and incentives buyers to a bustling tradeshow floor.

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11 May 2027

IMEX Frankfurt 2027, Germany

IMEX Frankfurt is where the global meetings, events and incentive travel industry comes together for the largest trade show of its kind in Europe. This is where you can walk through the world in a day, immerse yourself in the latest industry developments and ideas, and find yourself at the heart of the industry’s community.

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6 December 2026

Northstar | Destination Southwest, El Paso, TX, USA

Join your industry peers for the must attend hosted-buyer event bringing together the most highly-qualified meeting and incentive buyers with top destinations, hotels/resorts, attractions, DMCs, DMOs, technology and merchandise providers, and tourism offices from the Southwest U.S. Meet buyers who are ready to book business in: Colorado, Arizona, New Mexico, Nevada and Texas.

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17 November 2026

Luxury Meetings by Northstar, Wailea, Hawaii

Luxury Meetings by Northstar connects North American planners seeking luxury-focused venues for their meetings or incentives. Those who are selected to attend will participate in two productive days of pre-scheduled one-to-one meetings with suppliers; insightful educational presentations from inspiring speakers, great meals, receptions, and numerous networking opportunities with other elite buyers.

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2 November 2026

Northstar | Global Incentive Summit, Madrid, Spain

The Summit brings together the most highly-qualified incentive travel buyers with top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from around the world. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group of incentive specialists.

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30 August 2026

Northstar | Destination California, San Francisco, CA, USA

Destination California — Northstar’s destination-specific hosted-buyer event — enables attendees to experience first-hand the most desirable destinations, hotels and activities for successful meetings, while making invaluable business connections. This unique event is hosted by Northstar Meetings Group’s leading brands — Successful Meetings, Meetings & Conventions, and Incentive magazine.

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18 August 2026

Northstar | M&C Asia Connections, Kuala Lumpur, Malaysia

M&C Asia Connections is an exclusive tabletop tradeshow that unites Asia’s top suppliers and global buyers in the MICE industry. This premier event offers a compelling agenda tailored for forward-thinking MICE professionals to forge impactful connections through pre-scheduled one-to-one business appointments and enriching networking sessions.

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15 February 2027

AIME 2027, Melbourne, Australia

The Asia Pacific Incentives and Meetings Event – AIME – is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers through a seamless blend of human expertise and cutting-edge artificial intelligence.

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Vietnam Poised for Events Boom as Reforms Gather Pace

Progressive policies and culture converge with mega-venue developments as Vietnam’s US$6 billion MICE sector is primed for growth. This pivotal growth phase is supported by economic stability, rising consumer spending and government efforts to liberalise the cultural and events industries, according to leaders speaking at the 2026 Exhibition, Event and Advertising Summit in Hanoi.

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2026 Incentive Travel Index Focuses on Risk, AI & the Qualifier Voice

The International Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), with research partner Oxford Economics, have launched the 2026 edition of the Incentive Travel Index (ITI), the most comprehensive and longest-running annual study of the global incentive travel industry, exploring geopolitical risk, AI adoption, qualifier preferences and the future of destination management companies.

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Incentive Travel Remains Top Non-Cash Motivator Across All Working Generations

SITE and Maritz have released Investigating the Power of Incentive Travel Across Generations, a comprehensive study into how generations respond to incentive travel, reward and recognition. Findings show incentive travel works powerfully across every generation, but the profile of the people earning travel, assumptions behind programme design and the meaning of the reward are shifting.

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Fair to Factory: Asia’s MICE Programmes Are Getting Real Industrial

Whether extending trade from exhibition halls into production floors, or grounding conference insights in real-world settings, factory access is playing a bigger role in MICE programmes. In sectors such as electric vehicles, robotics, aerospace and precision engineering, access to factories is important in driving programme differentiation, providing privileged insights and cementing economic positioning. From M&C/ASIA…

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29 July 2026

Destination East, Ossining, NY, USA

Destination East is the premier hosted-buyer event for qualified meetings and incentive professionals sourcing programs in the East. The event will include destinations, hotels, DMCs, technology and merchandise providers, and Eastern US’s other services. Learn from our guest speakers, who will provide targeted education specific to your needs as a meeting and incentive planner.

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Seoul’s Big Ambitions for CES-Style Events

Seoul has announced plans to create its own versions of CES and the Davos forum as flagship international events as part of a broader effort to scale up the city’s MICE sector, The Korea Times reported. Cities are increasingly building rather than only bidding for international events, to support broader economic goals. From M&C/ASIA…

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17 November 2026

IBTM World 2026, Barcelona, Spain

Step into the global hub of the events community. IBTM World is where connections spark ideas, collaborations fuel transformation, and the business events industry shapes what’s next. Three days in Barcelona to meet, share, learn — and move the world forward. Meet 2,500 destinations, hotels, event tech providers, and suppliers from 150+ countries.

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AIME 2026 Opens With Record Numbers and Focus on Industry Leadership

AIME has opened its 2026 edition, recording record growth in buyers and exhibitors and highlighting strong progress toward its long-term sustainability commitments under the Net Zero Carbon Events initiative. Exhibitors from 36 countries and territories are attending, with more than 25,000 meetings scheduled to take place between buyers and exhibitors across the two-day tradeshow.

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9 February 2026

AIME Knowledge Monday, Melbourne, Australia

The Knowledge Program, taking place on 9 February, is built around the theme, Expertise Matters!, highlighting the credibility, clarity and strategic influence that business events professionals bring to a rapidly changing global landscape, featuring high-impact keynote presentations and an extensive series of breakout sessions designed to sharpen skills, elevate strategic thinking and strengthen industry capability.

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Kenya Approves Revival of its National Convention Bureau

From Meetings International: A major boost for Kenya’s Meetings, Incentives, Conferences and Exhibitions (MICE) industry, President  William Ruto on 15  December 2025 approved the operationalisation of the National Convention Bureau during a Cabinet meeting at State House – marking its re-establishment after being disbanded three years ago due to funding constraints.

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9 March 2026

SMU International, New York City, NY, USA

The elite event for North American meeting and incentive travel buyers who are focused on placing programs around the world. Attendees will learn from industry experts, make invaluable business connections, and experience unforgettable activities at New York City’s iconic landmarks. This unique event is hosted by Northstar Meetings Group’s leading brands – Successful Meetings, Meetings…

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1 March 2026

Luxury & Wellness Meetings, Healdsburg, CA, USA

Northstar Meetings Group’s Luxury & Wellness Meetings event connects North American planners seeking luxury or wellness-focused venues for their meetings or incentives. Those selected to attend will participate in: Two productive days of pre-scheduled one-to-one meetings with suppliers; Insightful educational presentations from inspiring speakers; Great meals, receptions, and numerous networking opportunities with other elite buyers

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