A survey has found that almost a third of planners throw away fifteen percent of food they commission for events. New research from Lime Venue Portfolio, in partnership with BCD Meetings and Events, makes clear the need for the meetings industry to take a lead in tackling food waste. From Association Meetings International…
Can venues help bridge the divide that often lies between international associations and their local hosts or chapters in the event destination? Angeline van den Broecke, Director of Global Business Development and Marketing at the Kuala Lumpur Convention Centre, believes they can, and in the process ensure the success of major congresses. From Boardroom…
Salespeople used to visualise reward for success through pictures placed on their desk, of a sports car, dream home or paradise location. Agency Strata Creative Communications’s Client Services Director and Head of Incentives, Mike Parrott, spells out how modern incentive events drive effective and sustainable growth in performance. From Meetings & Incentive Travel…
Every year Iceberg partner UFI, the global association of the exhibition industry, gives young and emerging sector talent the chance to advance via its Next Generation of Leaders Grant sponsored by Freeman. In the first of a two-part series, three of the five 2019 awardees talk about what NGL mentoring means for them. From UFI…
MEETinLEEDS, conference facilities for the University of Leeds, has just finished hosting the Communication Matters International Augmentative and Alternative Communication Conference. Attracting over 430 delegates from 19 countries, the event created significant legacies around communication needs for both attendees and the venue. From Meetings & Incentive Travel…
Fake and predatory events provide little or no substance, if they even take place at all, create confusion in the marketplace, and siphon off the very same audiences that legitimate events work so hard to attract and educate. They are becoming a real problem in the meetings industry. What can be done? From PCMA…
For the first time ever the UN has received commitments from the event industry at the Sustainable Development Goal Summit in New York. 7,000 pledges were collected from 58 countries, and the resultant “acceleration action” from Iceberg partner Positive Impact is promoting events as a form of lifelong learning (SDG 4). From Meetings & Incentive Travel…
Launched in February, #MEET4IMPACT is creating a framework to support and measure association meetings’ social impacts. In this fourth instalment of our Features series, founder Geneviève Leclerc discusses what comes in advance of the requirement everyone knows and appreciates, measurement of legacy impact: its management. From Boardroom…
Europe as a Destination for Meetings and Conferences is in the focus of a recent study that looks at challenges and opportunities in a changing environment as a basis for developing hands-on recommendations for action. In an age of complexity creativity and flexibility are key With the aim of analysing Europe’s medium-term to long-term market…
With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…
During the 2017 Dubai Association Conference, the impact generated by associations was a key theme. Two years on, the second edition of the conference this December at the Dubai World Trade Centre will focus on the larger roles played across global society and “the societal impact of associations”. From Boardroom…
The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Sid Das, Director of Digital Engagement at WWF (World Wide Fund for Nature) International, talks advancing global conservation globally. From Boardroom via Global Association Hubs Partnership…
The UK government has launched a £250,000 competition to improve connectivity at conference centres that host international meetings. The funding will be awarded to venues across the UK to help them improve on-site broadband and attract more international business events. The competition is open for six weeks. From Association Meetings International…
New Zealand gave the AASA (Australasian Animal Studies Association) Conference 2019, “Decolonizing Animals”, an original spin when it hosted the event this July in Christchurch. Both local and international specialists, including indigenous perspectives, were all given a voice. Annie Potts, Director of the New Zealand Centre for Human-Animal Studies, explains. From Boardroom…
Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…
The Iceberg prefers “familiarisation trips”. The rest of the sector uses the shorter “FAM trips”, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editor’s blog at Meetings & Incentive Travel…
CTICC, the Cape Town International Convention Centre, has just passed its sixteenth birthday. To mark the occasion, CTICC shared sixteen of its achievements. Among them were job creation, economic contribution and training, growing the province’s knowledge economy, and CTICC’s response to Cape Town’s water crisis. From Meetings International…
Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…
The UK’s first-ever tourism sector deal is set to deliver a focussed new government strategy to grow the country’s conferences and meetings. It has created plans for identifying business events it might support, with separate criteria for attracting events to the UK, growing existing meetings and creating new ones. From Meetings & Incentive Travel…
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