Global Destination Sustainability Movement Blog
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In this dynamic and fun Masterclass we will explore traditional communication strategies and how they can be applied to communicating sustainability and enhance its purpose. You will be introduced to remarkable examples of storytelling by destinations and brands that inspire and elevate sustainability and make it accessible to broader audiences. We will explore behaviour change…
Australia is a hotbed of business event excellence, the country’s cities and states both competing and collaborating to win events for the destination. In this high-powered video double bill, The Iceberg hears once again from BESydney CEO Lyn Lewis-Smith, and also from Tourism Australia’s Robin Mack, about the role of meetings in diversifying destinations’ economies….
Located in the Beijing Olympic Green Area, the China National Convention Center, Phase 2 is on track to open in 2025. CNCC-II will host conferences, forums, and banquets for up to 20,000, as well as exhibition events for over 50,000. Rod Kamleshwaran, pre-opening international consultant of CNCC-II and partner at Iceberg partner GainingEdge, explains. From GainingEdge…
With tourism contributing 8% to global emissions, the tourism and events sector has to pay increasing and urgent attention to what it can do to reduce them. There are many great initiatives and motivation from net zero targets, to the Paris Agreement, and the Glasgow Declaration. But what does it all mean? As icecaps melt,…
Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…
The association of the German trade fair industry AUMA has announced the sector will be fully supplied by green power by 2025 and climate neutral by 2040. AUMA has just declared that sustainability is to be required in agreements with industry partners from 2023 onwards. These goals were set at AUMA’s annual conference in Berlin. From Exhibition World…
There is still a compelling need to meet in person, but post-pandemic travel has to be business critical to justify the financial and carbon cost. So says a new report from Accor. It claims twenty percent of business meetings “may have gone forever”. But virtual meeting technology is one silver lining. From Meetings & Incentive Travel…
Over 40 percent of associations will hold their largest meeting in person this year, according to a survey by ICCA (the International Congress and Convention Association). But only 35.6 percent told the Iceberg partner that it was “very important” to “reduce the environmental impact of their event”. From Association Meetings International…
Over a hundred parties made a pledge at COP26 to reduce the carbon emissions created by the events industry. The coalition has doubled in size since that time. Kai Hattendorf, the President of Iceberg partner UFI and former Chair of the Joint Meetings Industry Council (which presents The Iceberg), helped make it happen. From PCMA…
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