Sector: IT

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GMID’s New York City Event: Two Attendees, Two Ways to Attend

Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…

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IBTM World Virtual and IBTM World 2021 by David Thompson

Event Director David Thompson (pictured left), is a familiar figure around the show floor at Iceberg partner IBTM World. In this podcast, he talks through the experience of running IBTM World Virtual in 2020, and why he is certain there will be a live event in Barcelona this year. From Meetings & Incentive Travel…

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Incredible Impacts: 2020’s Lessons in Legacy

Last September, the “Incredible Impacts” programme run collaboratively by Iceberg partners ICCA and BestCities Global Alliance selected three winning associations for the meeting legacy projects they submitted. Each of the three had shown a dedication to creating legacies that went far beyond the conference walls. The three winners were: Ecocity Builders and the BCIT Ecocity…

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It’s Time – A Global Report on Destination Marketing and Communications

During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…

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Recovery of the Sector: The Innate Human “Need to Meet”

Following on from the publication of two very different views on business events recovery, Juliano Lissoni, the Managing Director of MCI Group in Canada, makes a further and more academic argument for face-to-face meetings. The Iceberg partner chief makes his case around an in depth analysis of our innate “need to meet”. From PCMA…

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Madrid: BestCities and Associations to Leave Legacies

This autumn the Global Forum of Iceberg partner BestCities Global Alliance returns in Madrid. Other major congresses are also heading to the Spanish capital, including World Blindness Summit, the European Society for Radiotherapy and Oncology and the Spanish Society of Stomatological Prosthesis. All are committed to leaving legacies. From BestCities Global Alliance…

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UFI Global Barometer Reveals Confidence

Confidence among exhibition organisers that profits will double this year has been revealed in the latest UFI Global Barometer survey of 457 companies. The exhibition organisers’ association and Iceberg partner reported said that though over half of members have had to reduce workforce, the crisis has reinforced faith in face-to-face events. From Meetings International…

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PCMA CL21 Discusses “Recovery Discovery”

PCMA’s Convening Leaders has been held as a global showcase of business events. Houston in Texas had initially been chosen to host, but the pandemic meant that PCMA connected delegates mainly via the Marina Bay Sands Global Broadcast Center in Singapore. The content was constructed around “Recovery Discovery”. From Conference & Meetings World…

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Business Events Council Merger Paused

A roadmap to merge the Events Industry Council with the Joint Meetings Industry Council (which presents The Iceberg) was finalised in December with both optimistic it would get ratified. JMIC members gave the plans unanimous support, but the deal is no longer on, albeit with the door still apparently left ajar. From Association Meetings International…

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Green Business Events: Having a Voice at the Carbon Table

To prevent catastrophic warming, humanity must get its act together. More and more industry sectors are committing to carbon reduction, but what about the agencies, PCOs and commercial event producers? Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, feels a voice at the table is crucial. From editor’s blog at Association Meetings International…

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PCMA CL21 Delegates Leave Clean Water Legacy in Uganda

During the virtual CL21 (Convening Leaders 2021), over fifty delegates contributed to “Hospitality Helping Hands”, PCMA’s pre-conference social responsibility opportunity. Participants created online art, in doing so raising money for water filtration systems in East Uganda. The sponsor was Iceberg partner Maritz Global Events. From PCMA…

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IBTM Trends Watch Report 2021

As well as assessing the impact of COVID-19, this report includes a global economic analysis for 2020, a deep dive into global mega-trends (including security, sustainability, wellness, diversity and inclusion), an exploration of the virtual experience economy, an individual industry analysis, an examination of meetings and events performance by sector, and a regional analysis. IBTM…

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2020 Global Recovery Insights Part II Released

Global association of the exhibition industry and Iceberg partner UFI and live event research specialists Explori have released the second part of Global Recovery Insights 2020, which focuses on the future of digital and hybrid events. The first part looked at how exhibitors and visitors were hit by the lack of live events. From Exhibition World…

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AMI Podcast: Positive Impact’s Fiona Pelham Talks Carbon Targets

Fiona Pelham has been leading the charge of more sustainable business events for over fifteen years. In this episode of the Deep Dive podcast, the CEO of Iceberg partner Positive Impact Events talks with AMI Editor James Lancaster about changing narratives across that time, about leadership and also about carbon targets. From Association Meetings International…

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M&IT Podcast: Creating IBTM World Virtual with David Thompson

David Thompson, the Event Director of Iceberg partner IBTM World, has been talking to M&IT Acting Editor Paul Harvey. The discussed IBTM World Virtual and the challenge of turning a live physical show into an online-only event, plus Thompson’s outlook for planners in the coming year. From Meetings & Incentive Travel…

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59th ICCA Congress “Transforms Together”

Iceberg partner ICCA’s multi-hub, hybrid 59th Congress has concluded with a message of support delivered by Xavier Bettel, the Prime Minister of Luxembourg. Other highlights included the annual Copenhagen Lecture, and the creation of The Kaohsiung Protocol, a research crowdsourced framework for recovery. From Conference News…

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PlanetIMEX Session: When We Meet Again (Maritz Global Events)

The pause of face-to-face events has left a void of connection not fully filled by the switch to digital. Designers have to help guests feel more connected as they meet again. Iceberg partner Maritz Global Events’ Chief Behavioural Officer Charlotte Blank and Enterprise VP for Design Studio Greg Bogue explain. From Maritz Global Events…

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Fighting Zoom Fatigue: Taking Your Meeting Out on the Tiles

The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…

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UFI’s 2020 NGL Grant Recipients Talk Hybrid Exhibitions

UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…

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APA Convention 2020: Pivot to All-Virtual, Then Crush It

Like many other organisations, the American Psychological Association quickly switched its in-person 2020 annual convention to an all-virtual event because of COVID-19. Even though the pivot happened in just three months, it was decided from the start to make the August event better than it could possibly have been on site. From PCMA…

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