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A Society for Incentive Travel Excellence conference session recently brought together both agencies and destination management professionals to examine the future of the sector model. The subject was defined as “the changing landscape of third party intermediaries”. The panel’s moderator reports. From editor’s blog at Meetpie.com…
IMEX America will soon take place at the Sands Expo and Convention Center in Las Vegas. Here are five experiences to keep an eye open for: the MPI Carnival, C2’s Learning Labs, the IMEX Live Zone, the IMEX Tech Zone, and a welcome import from IMEX Frankfurt, the Legacy Wall (pictured). From the Event…
A new Harvard Business Review report called “The Event Marketing Evolution” (already available in The Iceberg’s Research section) shows that more than half of corporations place more value on face-to-face than other marketing channels, and have upped their event activity. Yet they still struggle to quantify return on investment. From PCMA Convene…
The retirement of Christian Mutschlechner from the Vienna Convention Bureau next year may, or may not, mean he is departing from the wider industry. But the fact Vienna consistently out-performed bigger cities, and has become one of the world’s top convention destinations, owes a great deal to him. From editor’s blog at Association Meetings International…
Big Ben now may be hidden away from tourists, but the slow nature of industry advocacy to government was fully out on show all through the opening evidence session of the All-Party Parliamentary Group for the events industry. The first sitting of an intended three focused on venues. Photo: David Holt. From editor’s blog at Meetpie.com…
Cybersecurity is among the top threats facing businesses and governments in 2018. What you might not realize, though, is that it can impact consumers not only at voting booths and cash registers, but also at meetings and events. Cybersecurity expert Rebecca Herold explains how to protect yourself from the threat. From Successful Meetings…
More than ever the value of face-to-face seems in question, with virtual events now the new “shiny object”. But face-to-face meetings aren’t dull or rusty. As the attendee experience evolves, also now with actionable data, the easiest way to renergise an event is to give the delegates more of what they want. From Maritz Global Events…
Eunomia is running a conference coffee cup scheme at the Recycling & Waste Management Conference in Birmingham’s NEC. All F&B outlets are offering a discount for using a reusable cup, which also can be loaned for a deposit. But does this tackle the symptom rather than the problem? From editor’s blog at Association Meetings International…
Aaron Etra co-founded the Institute for Life Sciences Collaboration, which organises the ICMAN and ICNODAT conferences. He is also Chair of the Executive Committee of the Council of Organizations of the United Nations Association of the USA. Here he shares insights on youth empowerment with Iceberg parter BestCities Global Alliance. From Boardroom…
The exhibition industry is currently firing on all cylinders. That was a clear takeaway from the recent UFI Global Barometer (see Research). For the first time in ten years, all four global regions together reported positive turnover development. But the outlook for 2018 is globally lower. UFI CEO Kai Hattendorf explains. From UFI…
Few issues have dominated public debate over the past few years as much as those related to diversity and inclusion. Charged discourse is impacting every part of our culture, including the meetings industry. Last month five thought leaders gathered on a conference call to discuss the topic. From Successful Meetings…
The Iceberg has fond memories of a stay at the historic Lygon Arms in the Cotswolds forty years ago. Now the owners of Eventprofslive have just organised a familiarisation trip to the refurbished venue, asking attendees to donate money to industry charity Meeting Needs. The idea met with great success. From editor’s blog at Meetpie.com…
INBOUND is one of the world’s most popular business events. Each year it attracts well over 20,000 attendees from more than a hundred countries to Boston. The audience is about 65 percent female, but unlike many other meetings the event’s speaker lineup is also diverse. So how did INBOUND make it happen? From Forbes…
We think we make decisions based on logic, but unconscious influences affect our behaviour and judgment. So says Maritz Chief Behavioural Officer Charlotte Blank. Maritz Global Events is a partner of The Iceberg. Understanding behaviour presents a “whole new world of opportunity” for event design. From PCMA Convene…
The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…
In an age when some are once more trying to build walls, the remains of the one that divided Berlin stand testament to the historical impact of its demolition. Falling Walls, the International Conference on Future Breakthroughs in Science and Society, was founded to build on that moment and metaphor. From PCMA Convene…
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