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The Iceberg is sorely missing a wide range of cancelled industry events. We’re also sorely missing the cheery Martin Sirk selfie posted from all of them. Fortunately, the International Advisor of our partner the Global Association Hubs Partnership has recorded a podcast. From editor’s blog at Association Meetings International…
Ancient King of Scotland Robert the Bruce once learned a lesson about patience watching a spider spinning its web. Now modern Scotland has sent a clear message to the world’s business events community in the wake of the country’s coronavirus lockdown: “we will wait for you”. From Boardroom…
Early this year a new event launched for associations. GIAF, or the Geneva International Association Forum, was hoping to draw together the sector and “tackle common challenges”. The meeting was scheduled for June, and at the moment is still going ahead face-to-face. From Boardroom…
Trade associations have a vital role to play in helping the industry and wider world to recover as pandemic lockdowns end. So there is real and pressing work now for them to do. The association champion Jennifer Jenkins is PCO Lead and Director at the British agency Worldspan. From Association Meetings International…
Globalisation, the world’s closer integration, is under attack. After nativism, terrorism and of course climate change, now a microscopic pathogen is even stopping us from gathering to meet. If globalisation does have a positive legacy though, international association meetings may be the best of what closer integration gives society. From Association Meetings International…
Māori culture gives New Zealand its distinct identity, but is also moving centre stage at meetings hosted in the country. This was very evident during the 2019 International Union for Health Promotion and Education Conference, which drew to Rotorua 1,185 attendees from 73 countries. From Association Meetings International…
There has never been a more vital time for the services and value that associations provide, at precisely the moment traditional business models are falling apart. With a strong focus on societal mission, and by making urgent challenges the top priority, associations now have a unique opportunity to make difference. From Martin Sirk via Boardroom…
Most ambitious destinations market meetings by targeting key economic growth sectors and by making good use of knowledge economy assets. GAHP, the Global Association Hubs Partnership, links up four such cities with strong association ecosystems and support. GAHP is also a partner of The Iceberg. From Association Meetings International…
Many DMOs (Destination Marketing Organisations) have started to realise the true value of meetings and are tracking the social outcomes they deliver. Some governments include business events as part of policy. Karen Bolinger, Strategic Advisor at Iceberg partner BestCities Global Alliance, talks “beyond tourism” legacies. From City / Nation / Place…
The Mayor of Sioux Falls in South Dakota, Paul TenHaken, was inspired to tackle his city’s inefficient transit system after attending a three-day, immersive classroom experience summit that kicked off the 2018 running of the Bloomberg Harvard City Leadership Initiative. This is a year-long professional development programme for over forty global mayors. From PCMA…
Congress organisers at ESTRO, the European Society for Radiotherapy and Oncology, are requiring host destinations bidding for their events to help them connect with local communities and create lasting legacies in cancer care. They are doing so through the running of so-called “engagement projects”. Ideas for such initiatives, typically with stakeholder involvement from cancer specialists,…
Mubarak Al Shamsi, Director of the Abu Dhabi Convention Bureau, has been speaking about the emirate’s Economic Vision 2030, and the part played in it by business events. New infrastructure includes Abu Dhabi National Exhibitions Company’s The Hive, and its 80-seat auditorium The Collaboratorium. From Meetings & Incentive Travel…
Business Events Luxembourg was created at the end of 2018 by the Ministry of the Economy of the Grand Duchy and the City of Luxembourg. It is the convention bureau for a destination striving to attract meetings in the government defined key sectors for economic growth: automobility, ICT, space, cleantech and life sciences. From Boardroom…
Florian Gerdes is Marketing Manager Conventions at HCB, the Hamburg Convention Bureau. He describes here HCB’s approach to subvention during low demand, the relationship Hamburg has with UK, what the city has to offer the planners organising within prioritised knowledge sectors, its competition with Berlin and its recent secured bid wins. From Meetings & Incentive Travel…
Can venues help bridge the divide that often lies between international associations and their local hosts or chapters in the event destination? Angeline van den Broecke, Director of Global Business Development and Marketing at the Kuala Lumpur Convention Centre, believes they can, and in the process ensure the success of major congresses. From Boardroom…
Fake and predatory events provide little or no substance, if they even take place at all, create confusion in the marketplace, and siphon off the very same audiences that legitimate events work so hard to attract and educate. They are becoming a real problem in the meetings industry. What can be done? From PCMA…
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