Opinions

  • Category

  • Sector

  • Host Destinations

Found 22 Opinions

Viewing all Opinions

Associations Growing Global I: ETHA in Brussels

The Iceberg is publishing a series of interviews which all address the globalisation of large associations. These are being jointly produced by partners Boardroom and the Global Association Hubs Partnership. Thomas Reiser, Executive Director of the International Society on Thrombosis and Haemostasis, describes forming the European Thrombosis and Haemostasis Alliance. From Global Association Hubs Partnership…

Read More

The Global Association Hubs Partnership: Growing Above Average

The Global Association Hubs Partnership, founded in Autumn 2015 and an Iceberg partner, brings together four major hubs across America, Europe, the Middle East and Asia. As it passes its third anniversary, Brussels, Dubai, Singapore and Washington DC are enjoying association growth of 2.5 percent, well above the global average of 0.9 percent. From Boardroom…

Read More

Associations Growing Global II: Middle East Council of Shopping...

The Iceberg is publishing a series of interviews jointly produced by our partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the decentralisation and globalisation of large international associations. This time David Macadam, the Middle East Council of Shopping Centres’ CEO, is in the chair. From Global Association Hubs Partnership…

Read More

Associations Growing Global I: International Coach Federation

The Iceberg is publishing a series of interviews jointly produced by our partners Boardroom and the Global Association Hubs Partnership. The contributors are all addressing the increasing decentralisation and globalisation of large international associations. The series is starting with Magdalena Mook, Executive Director and CEO of ICF, the International Coach Federation. From Global Association Hubs Partnership…

Read More

Meetings Need to Become Part of the Innovation Economy

Meetings need to become part of the innovation economy, according to the recent ICCA Congress in Dubai, and this “new industrial revolution” needs fresh thinking from suppliers. The discussion included city expert Greg Clark and Vienna’s Christian Mutschlechner, who joked that planners might soon 3D print their own venues. From editor’s blog at Meetings & Incentive Travel…

Read More

The Association Model: Not a Dead End After All, Says Research

The rise of the ‘individual’, modern consumerism, social media, open-source publishing: all have been cited as reasons why the traditional association model is doomed. It’s a viewpoint which does assume that associations are incapable of self-reform. And yet industry research keeps showing the number of international association meetings going up and up. From Association Meetings International…

Read More

Putting a Price on the Knowledge Imparted at Events and Meetings

Can the knowledge imparted at a congress really be worth close to €1 billion? That’s the claim made by the European Society of Radiology and Vienna Convention Bureau about the European Congress of Radiology held in Vienna earlier this year. What does it say about the way we value knowledge? From editor’s blog at Association Meetings International…

Read More

The Watkins Report: City Rankings from Meetings Professionals

The Watkins Report for US and Canadian convention bureaux is published biennially, and Curt Watkins of Watkins Research has been conducting the study for the past 25 years. Here he shares his perspective on how the features planners are seeking in their host destinations have changed over recent decades. From PCMA Convene…

Read More

Dubai: Hosting the Institute of Internal Auditors

Getting the Institute of Internal Auditors to hold its conference in Dubai began with the United Arab Emirates IIA Chapter and the Al Safeer Congress Ambassador Programme. It helped that the city had hosted the IIA Global Council back in 2014. The four-day 2018 event attracted 3,000 experts from over 100 countries. From Boardroom…

Read More

Trade Associations: Change Drivers, and Good for the Career

Trade associations are a great way to drive change within an industry. Joining one can also have a positive effect on your career. Carlo Zoccali, Account Director at Farnborough International Exhibition and Conference Centre, and also two term UK Chapter President of the International Live Events Association, says as much. From editor’s blog at Meetpie.com…

Read More

Attracting Hydrogen Meetings to the Czech Republic

The 7th International Conference on Hydrogen Technologies took place in Prague in July 2017. Work to bring the conference to the Czech Republic capital started as early as 2009. Professor Dr. Ing. Karel Bouzek (above receiving an ambassador award) was the meeting’s local champion, and reflects how it developed after the bid was won. From Boardroom…

Read More

Canada: Four City Destinations and their Ambassadors

Last year Toronto hosted 951 meetings and events that attracted 400,000 delegates and generated $634 million for the local economy. But business events are too often overlooked in the wider accounting of tourism impact across Canada, as are the ambassador programmes that bring in such meetings to Canadian destinations. From BNN Bloomberg…

Read More

GMID: Four Industry Tipping Points

This Global Meetings Industry Day IMEX Group CEO Carina Bauer has been reflecting on how the events and meetings industry has been evolving. In a press release marking GMID, Bauer shared four major tipping points that have transformed the sector over the last decade: globalisation, the emergence of innovation hubs, technology, and the TED factor. From Bizbash…

Read More

Engaging with the Start-Up Sector at Events

With advances in technology and the rise of crowdfunding platforms, the start-up scene is booming. This has seen many events emerge for those that play in the sector, like 4 Years from Now (4YFN), an initiative from the GSM Association which takes place alongside its flagship Mobile World Congress (MWC) in Barcelona. From Freeman XP…

Read More

Legacy: The Benefit in Marketing Destinations

A partner of The Iceberg, tmf dialogue marketing has also been looking at issues surrounding legacy. From ambassador programmes, to the way Qatar is becoming a knowledge economy to ease dependence on fossil fuels, to the idea of sponsoring speakers to give talks to the destination community, this is what it has found. From tmf dialogue marketing…

Read More

“Crazy Idea”: Psychotherapy Congress’ Freudian Walk

Sometimes meeting and destination are truly a perfect fit. In 2023 the World Council for Psychotherapy’s World Congress returns to its inaugural venue, the Sigmund Freud Private University in Vienna. With the city being the birthplace of Freud himself, the Vienna Convention Bureau suggested the “crazy idea” of a “Freudian walk”. Photo: Gugerell. From PCMA Convene…

Read More