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The Canadian CVBs Seeking Business at London Tech Week

Five Canadian convention bureaux recently attended London Tech Week’s AI Summit at ExCeL. Their aim was to attract tech-related business events across to their own destinations, along with the inward investment that follows. Among them was Virginie De Visscher, Director of Business Development for Economic Sectors, Business Events Canada (third left). From Association Meetings International…

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Elliott L. Ferguson II: “Connected Capital” Washington DC

Elliott L. Ferguson II, President and CEO of Washington DC’s official marketing organisation Destination DC, has been talking “connected capital”, inclusion and positive impact at IMEX in Frankfurt. His themes included which knowledge sectors the district is targeting, the legacies its meetings are leaving in their wake, and issues of diversity. From Boardroom…

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Collision 2019: Startups Pitch VC Investors to Fix the World

Collision 2019 is ostensibly a startup show, with nearly 1,100 fledgling companies, 26,000 attendees, and conference tracks for pitching venture capitalists called “Growth Summit,” “MoneyConf,” and, simply, “PITCH.” But another conference theme quietly linked the VC guys in slick suits, with the fintech startups, AI companies and data scientists: fixing the world. From Digital Trends…

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Astra Zeneca: Meetings “Vital Tool” in Medicine Innovation

One of the largest pharmaceutical companies in the world, British-Swedish multinational Astra Zeneca is responsible for research into and manufacture of many cutting-edge medicines. As Catherine Boissier, Associate Professor and Associate Director working as a Chemistry, Manufacturing and Control Project Lead in Gothenburg explains, meetings are a vital tool in that endeavour. From Meetings International…

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Breaking Taboos to Create a Legacy in Global Sanitation

Jack Sim founded the World Toilet Organisation in 2001 as the global voice of toilets and the sanitation agenda. Its aim is to break taboos over a hard-to-discuss subject and also to engineer a massive legacy: addressing the crisis of 2.6 billion people living without clean toilets and hygienic sewage treatment. From BestCities Global Alliance…

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Attracting Top Talent: Learning Lessons from Silicon Valley

Lyn Lewis-Smith, CEO of Business Events Sydney, recently joined a Trans-Tasman Business Circle’s #womenintechontour visiting San Francisco and Silicon Valley to gather intelligence on the skills and talent attraction strategies of US multinational corporations. Global meeting attendees present a ripe opportunity that is currently being overlooked. From Lyn Lewis-Smith via LinkedIn…

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WCPT’s Tracy Bury: Building Communities, and Creating Legacies

How do you create a cohesive community right across a global profession? Tracy Bury is Deputy Chief Executive of the World Confederation for Physical Therapy. Her portfolio includes the WCPT Congress, which in 2017 won the association an inaugural “Incredible Impacts” grant for its commitment to creating legacy. From BestCities Global Alliance…

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Association Versus PCO Origination: Choosing Your Meeting Tribe

Big association conferences are often regarded as being at the very centre of the events universe, with long lead times and high returns, both in prestige and legacy. But professional congress organisers also create original events, like Kenes Group’s recent and “tribal” World Hospital at Home Congress (pictured). From editor’s blog at Association Meetings International…

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Looking Up: The UK North Prepares for Events Conference

In advance of the Business Visits and Events Focus North conference in Leeds, organiser John Gallery has been making the case that the north of England offers meetings industry planners good value for money. Some of the region’s destination marketing organisations are also aligning economic development ambitions with events in target sectors. From Meetings & Incentive Travel…

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Associations World Congress: Moving Between the Streams

The Associations World Congress has just taken place in Gothenburg, Sweden. After an opening forum for medical associations, with a keynote on collaboration from Volvo, a new format encouraged delegates to move freely between content streams. Highlights included sessions about governance, communications and also the association of the future. From Boardroom…

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Destination Marketing: The Role of Conference Ambassadors

No convention bureau would be seen dead without a conference ambassador programme. But why are they important? Here’s a round up from Edinburgh, where budget cuts recently threatened the very existence of its ambassadors, to Glasgow, Dubai, Montreal (whose ambassador gala awards is pictured), Calgary, Ottawa, Toronto and Korea. From Association Meetings International…

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Abstract Expressionism: Flipping the Scientific Meeting Model

Many healthcare and STEM meeting participants can justify attendance because an abstract of theirs has been accepted. But rather than holding conferences of speakers speaking to speakers, perhaps there is space for a “flipped” model, where the event environment is a place for peer review and improvement of works in progress. From PCMA…

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Advocacy: Clear Goals, Good Storytelling and Industry Coalition

The Iceberg sits at the heart of the advocacy that the meetings industry makes to the world outside. But how do those who represent and defend the sector see their role? The views here include those of two Iceberg partners: IMEX Manager Natasha Richards and European Cities Marketing President Dieter Hardt-Stremayr. From Conference & Incentive Management…

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Lausanne Montreux Congress: The Two Directors’ Vision

As The Iceberg reported in October, the Swiss regions of Lausanne and Montreux have joined forces to create the joint Lausanne Montreux Congress. Two LMC representatives, Director Lausanne Tourisme Steeve Pasche and Director Montreux-Vevey Tourisme Christoph Sturny, have been speaking exclusively about their future plans. From Meetings & Incentive Travel…

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Associations Growing Global V: ICCA Expands in Dubai

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. This time we hear from another partner, the International Congress and Convention Association, which is spreading its wings in Dubai. From Global Association Hubs Partnership…

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Associations Growing Global IV: ESTRO in Singapore

The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. This time we hear from ESTRO’s (the European Society for Radiotherapy & Oncology’s) CEO, Alessandro Cortese (pictured), and its new MD of Innovation, Sven Bossu. From Global Association Hubs Partnership…

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