Opinions

  • Category

  • Sector

  • Host Destinations

Found 414 Opinions

Viewing all Opinions

Glasgow’s Culture of Events: Views from Across the Sectors

Glasgow will be welcoming 30,000 delegates, among them 200 world leaders, to discuss climate change at COP26 next year. The Glasgow Convention Bureau has also just reported best ever year-end results for conference business, attracting as well incentive and motivational events like KFC’s RGM Fest. From Meetings & Incentive Travel…

Read More

First All Plant-Catered Conference Hosted at The Vox in Birmingham

A recent conference hosted by Tropic Skincare at The Vox was the first fully plant-based event held at the Resorts World Birmingham venue. As a developer of freshly made, cruelty-free products, the cosmetics brand had wanted to reflect these values through its conference menu. Meals included an “indulgent” gala dinner. From Meetings & Incentive Travel…

Read More

The 33rd ECM Summer School: Learning the London Experience

London has just hosted the 33rd edition of the European Cities Marketing Summer School. This year’s event graduated 64 students from three continents, including four from the USA and Canada and five from South Africa. Brand new for 2019 was an innovative stronger connection between attendees and the host city. From European Cities Marketing…

Read More

Positive Impact’s UN SDG Commitment Survey: An Update

Through August, global meetings industry professionals were asked for comments and commitments about how the sector can support UN Sustainable Development Goals. Survey responses have now been analysed by Iceberg partner Positive Impact to form an “acceleration action” shared with the UN. CEO Fiona Pelham explains. From Positive Impact via YouTube…

Read More

Nantes: Setting the Scene for the Fourth Industrial Revolution

The International Association of Science Parks and Areas of Innovation is about to host its 36th World Conference at La Cité Nantes Congress Centre. IASP consulting director Jean-François Balducchi, from Atlanpole (the science-based business incubator for the whole Pays de la Loire region), discusses the fit of event and destination. Photo: LisaRlld. From Boardroom…

Read More

CVB Alliance Publishes Europe as a Meetings Destination Study

With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…

Read More

Technology that Mimics Human Interaction Set to Change Events

Technology that mimics human behaviour and helps delegates to interact with each other is set to change the face of events, it has been claimed. The Tech Watch Award winners will be announced during IBTM World in Barcelona this November, and the experts on its judging panel have been discussing emerging trends. From Association Meetings International…

Read More

Meetings and Events: How to Plan and Build Immersive Experience

The event industry talks a lot about “experience” in meeting design, and that “experience” should always be “immersive”. But what does it mean in practice for planners? How should they build experience into meetings they run, and then how should that experience made immersive? From Maritz Global Events…

Read More

IFLA World Library and Information Congress 2018: Booking KLCC

The choice of Kuala Lumpur for last year’s World Library and Information Congress proved to be a winner for both the delegates and destination. Over 3,500 participants from more than 120 countries met in the Kuala Lumpur Convention Centre, with support from convention bureau MyCEB and also 300 congress volunteers. From Association Meetings International…

Read More

Sea Change: A Marine Science Conference’s Plastic-Free Tip Sheet

Plastic pollution is a blight on the world’s oceans. After an almost plastic-free staging of its annual conference, the Australian Marine Sciences Association, and event management organisation Encanta, have created a tip sheet for other planners. They share what they did, what they didn’t, what was learned, and what challenges remain. From PCMA…

Read More

2019’s Best in Show: Ten Fresh Approaches to Meeting Design

PCMA, the Professional Convention Management Association, has just published its annual “Best in Show” list. The ten stories include using art therapy at a haematology event, a heart rhythm meeting dropping registration fees for self-paying attendees from lower income countries, and a biomedical event letting students earn credit towards attendance costs by staffing the meeting. From PCMA…

Read More

In the Bag: Is Switching from Plastic to Cotton Actually Sustainable?

Recently getting soaked leaving an exhibition during a downpour, The Iceberg’s curator has already had cause to note events no longer issuing plastic bags at registration, but now handing out cotton totes. But are these actually any kinder to the environment? UK and Danish studies think not. From editor’s blog at Meetings & Incentive Travel…

Read More

FAM Trips? There’s No Need to Shout about Industry Excursions!

The Iceberg prefers “familiarisation trips”. The rest of the sector uses the shorter “FAM trips”, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editor’s blog at Meetings & Incentive Travel…

Read More

Behavioural Science and its Influence on Meetings and Events

Capita Travel & Events and NYS experts in behavioural science have explained how uses of the field’s techniques can foster collaboration and improve delegate experiences. First discussed in June during The Meetings Show, the methodology can be used to influence many factors, including choice of the most cost-effective meeting locations. From Meetings & Incentive Travel…

Read More

Shaun Vorster: Planning Dubai’s Expo 2020 and Shaping its Legacy

Shaun Vorster is Vice President of Business Integration and Activations at Dubai’s Expo 2020. Here he talks about that role, shares information on what to expect at the October 2020 launch, and discusses the place legacy holds in shaping both the programming of Expo 2020 and the afterlife of its venues. From the Event…

Read More

ICCA Country and City Rankings: An African Chapter Perspective

The Africa Chapter of Iceberg partner the International Congress and Convention Association is small but active. ICCA’s annual statistics list how many association meetings are held in cities around the world. The Regional Director for Africa at ICCA, Esmaré Steinhöfel, explains what the latest rankings mean for the continent, and where growth opportunities lie. From the Event…

Read More