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Enlightening the Sector Lack of Vision Around Event Accessibility

A legacy of awareness around visual impairment was created during IMEX in Frankfurt with the holding of a “Dialogue in the Dark” workshop. Hosted by industry association IAPCO, and the business events teams of both Dubai and Melbourne, it all started with a blindfold. From editor’s blog at Association Meetings International…

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The Role of Business Event Precincts in Placemaking

Geoff Donaghy, ICC Sydney CEO, AEG Ogden Director Convention Centres and Iceberg Ambassador, just joined a panel at IMEX Frankfurt on placemaking (pictured). Here he discusses how an event precinct can sit at the heart of any destination’s placemaking strategy to drive its economic, cultural and social growth. From Geoff Donaghy via LinkedIn…

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Germany: Addressing Sustainability across Meetings and Events

Matthias Schultze, the Managing Director of the German Convention Bureau, is adamant that meetings and events’ environmental impact on the world needs to be addressed in their design. Here he discusses Germany’s approach to sustainability and findings on its importance in GCB’s Meeting & Event Barometer. From Meetings & Incentive Travel…

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Panels Not Manels V: Demand for Female Keynotes Trebles

Industry demand for female keynote speakers has more than trebled in five years, according to bureau Speakers Corner. In 2018 female presenters and moderators made up 35 percent of bookings, from just ten percent back in 2013. Younger speakers are also in favour, with growing demand for “the wisdom of youth”. From Association Meetings International…

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Growing Pains: Making a Case for Convention Centre Expansion

As event organisers attract bigger audiences, they can outgrow the centres that once hosted them. But expansion of those venues is a tall order since most involve public funding. Getting buy-in for major investment may mean navigating a complex political maze, wrangling support, and explaining why a centre matters to a city’s economy. From PCMA…

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Association Versus PCO Origination: Choosing Your Meeting Tribe

Big association conferences are often regarded as being at the very centre of the events universe, with long lead times and high returns, both in prestige and legacy. But professional congress organisers also create original events, like Kenes Group’s recent and “tribal” World Hospital at Home Congress (pictured). From editor’s blog at Association Meetings International…

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Positive Impact: A New Campaign Addresses Plastic Use at Events

A global initiative to address plastic use at events has just been launched by Iceberg partner Positive Impact, supported by the Monterey County Convention and Visitors Bureau. The campaign is collecting usage data as well as encouraging the switch to alternative materials, and began when the two organisations’ CEOs met at a conference. From PCMA…

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Big Questions, Difficult Answers: Meetings and Climate Change

The looming threat of climate change poses huge questions for the international meetings industry, particularly for high profile global events under intense media scrutiny like COP24, the World Economic Forum and the UN Climate Change Conference. But does the sector itself have the answers, and how is it approaching the problem? From Association Meetings International…

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Don Welsh: Serving the Core Communities of Convention Bureaux

Don Welsh, CEO of Destinations International, once headed up individual convention bureaux in Seattle, Indianapolis and Chicago. Now he’s the leader of the entire CVB community. Here he describes how the roles differ, and also how the function of a convention bureau has evolved in recent years. From PCMA…

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Medical Meetings: Correctly Diagnosing Return on Investment

The financial health of a medical association convention can depend on whether its exhibition floor is or isn’t sold out. Attending doctors though aren’t usually buying drugs directly but prescribing them. So measuring the return on investment of exhibiting at medical meetings has become a science in its own right. From PCMA…

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Jill Manley: Women in Events, ICC Wales, ROI, Wellbeing and Brexit

2019’s International Women’s Day is aiming to leave behind the legacy of a more gender-balanced world. Jill Manley, Business Development Director at ICC Wales, looks at the role of women in the meetings industry. All of the senior sales directors and managers at ICC Wales are female. From Meetings & Incentive Travel…

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Panels Not Manels IV: Inviting Only Women Speakers

How hard has the art of putting together panels become in an age more finely attuned to gender inequality? In the run up to International Women’s Day, a conference came under fire for being too sure it was booking panels, not manels. It invited only women scientists to speak. From PCMA…

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Using the Destination, Adding Value for the Community

During a busy European Cities Marketing Spring Meeting 2019 in Edinburgh, meetings professionals debated the successes and failures of city event organisations from all over the continent. Contributors included Iceberg partner ECM’s President, Dieter Hardt-Stremayr. From Meetings & Incentive Travel…

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Geneva’s Adrien Genier Targeting Business Through Sustainability

The new director of the Geneva Tourism & Conventions Foundation, Adrien Genier, is actively looking to strengthen the Swiss city’s image abroad by uniting stakeholders around issues like sustainability. He is engaging with Iceberg partner the Global Destination Sustainability Index to improve Geneva’s ranking. From Meetings & Incentive Travel…

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Thinking Before Using: Creating the Ethos of a Sustainable Venue

London’s 15Hatfields was set up as a sustainable venue in 2008, avoiding single-use plastics from day one. The venue needed to find a general manager who could embody this environmentally-minded ethos. Warren Campbell has been helping clients embrace sustainability in Central London ever since. From Meetings & Incentive Travel…

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Advocacy: Clear Goals, Good Storytelling and Industry Coalition

The Iceberg sits at the heart of the advocacy that the meetings industry makes to the world outside. But how do those who represent and defend the sector see their role? The views here include those of two Iceberg partners: IMEX Manager Natasha Richards and European Cities Marketing President Dieter Hardt-Stremayr. From Conference & Incentive Management…

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