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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Contracts, Insurance and Careful Communication

As organisations consider how to address the impact of coronavirus on upcoming meetings and events, what about the legal and insurance issues that arise? Barbara Dunn is a Partner with the Associations and Foundations Practice Group within Barnes and Thornburg, practicing in association, meetings, travel and hospitality, law. From PCMA…

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Below the Waterline Meets: TMG’s Gregg Talley

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the fifth of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with Talley Management Group President and CEO Gregg Talley. Gregg…

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Prague: CVB Ambassadors Build Technology Hub

Who helps an association to decide which destination should host its next conference? Who better to provide the personal element than the city’s own thought leaders? Prague’s Ambassador Program started back in 2008, shortly after the establishment of the Prague Convention Bureau. A collection of academics was assembled with immediate results. From Boardroom…

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Edinburgh’s BestCities Departure “Shock”

As a founding member of twenty years’ standing, the departure of Edinburgh from Iceberg partner BestCities Global Alliance came as quite a shock. BestCities’ new MD Lesley Williams felt the loss very keenly, having in the past spent seven years as Head of Business Tourism at Marketing Edinburgh’s Convention Bureau. From Meetings & Incentive Travel…

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Geneva to Host New Association Forum

A brand new event for association executives has been added to the calendar, and it’s taking place in Switzerland. GIAF, or the Geneva International Association Forum, is to be held in June, bringing together the not-for-profit sector to “tackle common challenges”. GIAF’s venue has yet to be announced. From Association Meetings International…

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Engineer Wins Auckland Conference Hat-trick

An engineer has helped to secure yet another major conference for Auckland, New Zealand. The win is his third in five years. Dr Nirmal Nair of the University of Auckland led a successful bid for TENCON 2021, run by the Institute of Electrical and Electronics Engineers. The meeting should attract 600 delegates. From Association Meetings International…

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BestCities Marks 20th as Madrid Wins Forum

Iceberg partner BestCities Global Alliance is marking its 20th year on the back its Copenhagen Global Forum in December. Madrid has been announced as taking on the baton of the 2020 event, under the banner strapline of “Developing Legacy Together”. In Copenhagen, eighteen international association executives attended. From Meetings International…

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BOCOM: The Right Time to be Holding a Multisite Conference

The Iceberg recently published German Convention Bureau MD Matthias Schultze’s views about the multisite BOCOM conference being held this April. As the coronavirus crisis devastates the whole global meetings industry, this borderless communication event’s approach could perhaps not be more timely. From Matthias Schultze via LinkedIn…

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Conference Shame: Time to Let the Media Know Meetings Matter

“Conference shame” was the term used in a Bloomberg article about the threat to events of “the Greta effect”. So the sector now needs to get its “game face” on. Partners of the Iceberg IMEX, Positive Impact and GDS-Index have already done so. Photo: World Economic Forum / Manuel Lopez. From editor’s blog at Association Meetings International…

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Three Incredible Impacts: A Trilogy of Legacy

The “Incredible Impacts” grants celebrate the “beyond tourism” legacy value of international association meetings and their projects that are delivering positive social impact. A panel of independent judges from the association world determines which meetings have left a proven legacy, and award three grants of $7,500 on behalf of Iceberg partners BestCities Global Alliance and…

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