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London has just hosted the 33rd edition of the European Cities Marketing Summer School. This year’s event graduated 64 students from three continents, including four from the USA and Canada and five from South Africa. Brand new for 2019 was an innovative stronger connection between attendees and the host city. From European Cities Marketing…
Holland’s network of thought leaders plays a key role in attracting international association events and enhancing the country’s reputation as a knowledge hub. Here four key influential figures, instrumental in winning bids for Utrecht, The Hague, Amsterdam and Rotterdam, discuss the experience. The group includes Professor Peter Reiss (pictured at AIDS 2018). From Boardroom…
When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…
With the aim of analysing Europe’s potential as a meetings destination, a recent report, supported by nine members of the Strategic Alliance of the National Convention Bureaux of Europe, has identified economic, socio-political, technological and other industry trends that are now affecting the European meetings community. From Meetings International…
During the 2017 Dubai Association Conference, the impact generated by associations was a key theme. Two years on, the second edition of the conference this December at the Dubai World Trade Centre will focus on the larger roles played across global society and “the societal impact of associations”. From Boardroom…
The She Means Business educational event at IMEX America will address issues surrounding economic and gender equality within the meetings industry. A joint event by IMEX and tw magazine, supported by MPI, She Means Business will launch in Las Vegas at the Smart Monday event, a pre-show day of education. From Meetings & Incentive Travel…
The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the second of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with the IMEX Group’s formidable CEO, Carina Bauer. IMEX…
Iceberg partner European Cities Marketing, in collaboration with TCI Research, has used analysis of over a million social media postings to study the reputation of destinations across Europe. The City Sentiment Index Report reveals the theme of MICE scoring highest intensity in London, and highest positivity in Oslo (pictured). From European Cities Marketing…
The international conference just staged in Ljubljana, Slovenia, by Iceberg partner European Cities Marketing included thoughts about destination sustainability from Nobel prize winner and climatologist Lučka Kajfež Bogataj. Another Iceberg partner participating, the Global Destination Sustainability Index, also released its third white paper. From European Cities Marketing…
Unlike anything humanity has experienced before, the current scale, scope and complexity of change is shaking foundations society has accepted as the norm. Five converging megaforces present destinations with both tremendous opportunities and challenges: climate breakdown, ecocide, demographic shift, social change and digitalisation. The meetings and events industry supports 26 million jobs, $1.5 trillion in global…
A new era of sustainability is rising and set to shape the future of the events industry, according to a new white paper just out from the Global Destination Sustainability Index, an Iceberg partner. The report details case studies, data analysis and actions taken by 47 destination management organisations and municipalities. From Meetings & Incentive Travel…
The head of tourism association Destinations International says his organisation spends a lot of its energy and resources doing battle with politicians around the world on behalf of members facing financial and legislative challenges. CEO Don Welch was speaking out at IMEX about issues like “over-tourism” and womens’ and LGBTQ rights. From Association Meetings International…
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