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Can venues help bridge the divide that often lies between international associations and their local hosts or chapters in the event destination? Angeline van den Broecke, Director of Global Business Development and Marketing at the Kuala Lumpur Convention Centre, believes they can, and in the process ensure the success of major congresses. From Boardroom…
Salespeople used to visualise reward for success through pictures placed on their desk, of a sports car, dream home or paradise location. Agency Strata Creative Communications’s Client Services Director and Head of Incentives, Mike Parrott, spells out how modern incentive events drive effective and sustainable growth in performance. From Meetings & Incentive Travel…
Every year Iceberg partner UFI, the global association of the exhibition industry, gives young and emerging sector talent the chance to advance via its Next Generation of Leaders Grant sponsored by Freeman. In the first of a two-part series, three of the five 2019 awardees talk about what NGL mentoring means for them. From UFI…
Sustainability continues to rise up the agenda across meetings and events, and two Iceberg partner specialists in this area have turned up in a series of video interviews on the subject filmed at IMEX America, Positive Impact’s Fiona Pelham and the Global Destination Sustainability Index’s Guy Bigwood. From Endless Events…
Fake and predatory events provide little or no substance, if they even take place at all, create confusion in the marketplace, and siphon off the very same audiences that legitimate events work so hard to attract and educate. They are becoming a real problem in the meetings industry. What can be done? From PCMA…
Davos is perhaps best known for staging the World Economic Forum, which gathers around 3,000 leading figures from business, politics and science every year. As such, it also has the expertise and capacity to host association events, as Professor Geoff Richards, Director of the AO Research Institute Davos, can testify. From Boardroom…
London has just hosted the 33rd edition of the European Cities Marketing Summer School. This year’s event graduated 64 students from three continents, including four from the USA and Canada and five from South Africa. Brand new for 2019 was an innovative stronger connection between attendees and the host city. From European Cities Marketing…
Technology that mimics human behaviour and helps delegates to interact with each other is set to change the face of events, it has been claimed. The Tech Watch Award winners will be announced during IBTM World in Barcelona this November, and the experts on its judging panel have been discussing emerging trends. From Association Meetings International…
During the 2017 Dubai Association Conference, the impact generated by associations was a key theme. Two years on, the second edition of the conference this December at the Dubai World Trade Centre will focus on the larger roles played across global society and “the societal impact of associations”. From Boardroom…
The Iceberg is publishing a series of interviews about the globalisation of large associations. These are jointly produced by partners Boardroom and the Global Association Hubs Partnership. Sid Das, Director of Digital Engagement at WWF (World Wide Fund for Nature) International, talks advancing global conservation globally. From Boardroom via Global Association Hubs Partnership…
New Zealand gave the AASA (Australasian Animal Studies Association) Conference 2019, “Decolonizing Animals”, an original spin when it hosted the event this July in Christchurch. Both local and international specialists, including indigenous perspectives, were all given a voice. Annie Potts, Director of the New Zealand Centre for Human-Animal Studies, explains. From Boardroom…
The event industry talks a lot about “experience” in meeting design, and that “experience” should always be “immersive”. But what does it mean in practice for planners? How should they build experience into meetings they run, and then how should that experience made immersive? From Maritz Global Events…
The choice of Kuala Lumpur for last year’s World Library and Information Congress proved to be a winner for both the delegates and destination. Over 3,500 participants from more than 120 countries met in the Kuala Lumpur Convention Centre, with support from convention bureau MyCEB and also 300 congress volunteers. From Association Meetings International…
PCMA, the Professional Convention Management Association, has just published its annual “Best in Show” list. The ten stories include using art therapy at a haematology event, a heart rhythm meeting dropping registration fees for self-paying attendees from lower income countries, and a biomedical event letting students earn credit towards attendance costs by staffing the meeting. From PCMA…
The Iceberg prefers “familiarisation trips”. The rest of the sector uses the shorter “FAM trips”, usually with the capital letters. But why shout? For the second time, and now with accompanying video, one of our more particular partners pleads for industry excursions to remain lower case. From editor’s blog at Meetings & Incentive Travel…
Capita Travel & Events and NYS experts in behavioural science have explained how uses of the field’s techniques can foster collaboration and improve delegate experiences. First discussed in June during The Meetings Show, the methodology can be used to influence many factors, including choice of the most cost-effective meeting locations. From Meetings & Incentive Travel…
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