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Magical Kenya Travel Expo 2019: Business Events and Tourism

Magical Kenya Travel Expo 2019 has just run at the Kenyatta International Convention Centre. In a session on business events, Lance Gibbons, the Publisher of Iceberg partner Event Africa, headed up a discussion on the importance of the sector. Also contributing was Jeffers Miruka, President of African Society of Association Executives. From the Event…

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What the Eye Can See at the ICC: Venues and Large-Scale Art Exhibits

Convention centres are great places to exhibit the largest pieces of art. In Singapore, Sydney, Washington DC and Paris, four venues have placed significant works on display, from contemporary legends like Anthony Gormley and Anish Kapoor, to First Nations’ art in Australia, to Europe’s largest fresco (pictured). From Association Meetings International…

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Fake and Predatory: A Real Problem for the Meetings Industry

Fake and predatory events provide little or no substance, if they even take place at all, create confusion in the marketplace, and siphon off the very same audiences that legitimate events work so hard to attract and educate. They are becoming a real problem in the meetings industry. What can be done? From PCMA…

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Sustainability is More Than Merely Getting Drastic on the Plastic

Has the war on plastic blinded us to other problems we face? Jemma Peers, Commercial Director at Top Banana, explores sustainability issues and shares the top three quick wins the industry can start practicing for long-lasting impact: watching air miles, reducing waste and creating sustainable menus. From editor’s blog at Meetings & Incentive Travel…

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Panels Not Manels VI: Founder Gina Glantz Talks GenderAvenger

The first time Gina Glantz used social media to call out the lack of women on a conference panel, she was “rebuked”. This ultimately led to the foundation of the campaigning nonprofit GenderAvenger, and later a change in how meetings respond to the naming and shaming of sessions which only schedule “manels”. From PCMA…

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Working in Events: Four Key Issues to Address in Reducing Stress

We’re told that the events industry is one of the most stressful sectors in which to work. It doesn’t have to be. Will Glendinning, event producer, director, designer and adventurer, lays out four key issues behind most of the stress workers deal with on a daily basis. From editor’s blog at Meetings & Incentive Travel…

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Glasgow’s Culture of Events: Views from Across the Sectors

Glasgow will be welcoming 30,000 delegates, among them 200 world leaders, to discuss climate change at COP26 next year. The Glasgow Convention Bureau has also just reported best ever year-end results for conference business, attracting as well incentive and motivational events like KFC’s RGM Fest. From Meetings & Incentive Travel…

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First All Plant-Catered Conference Hosted at The Vox in Birmingham

A recent conference hosted by Tropic Skincare at The Vox was the first fully plant-based event held at the Resorts World Birmingham venue. As a developer of freshly made, cruelty-free products, the cosmetics brand had wanted to reflect these values through its conference menu. Meals included an “indulgent” gala dinner. From Meetings & Incentive Travel…

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Could “Flight-Shaming” See Turbulence Ahead for Events?

Flight-shaming, which many believe started in Sweden, has not reached the US yet, which basks in the glow of a demand boom. Greta Thunberg, the pioneering young eco-warrior (pictured), crossed the Atlantic in a yacht to avoid flying to two major climate summits. How realistic is idealism? From editor’s blog at Meetings & Incentive Travel…

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On the Border of Incentive Voyeurism: The Must-See DMZ

In issues 18, 33, 53 and 60 of The Iceberg’s fortnightly Business Events World, the importance of meetings has been discussed in terms of President Trump’s rapprochement with Kim Jong-un. Their summit venue, the Demilitarized Zone or DMZ, is also a fascinating outing for incentive delegates. From editor’s blog at Meetings & Incentive Travel…

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Overtourism: Hosting the Crowd, Without Crowding the Host

When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…

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Technology that Mimics Human Interaction Set to Change Events

Technology that mimics human behaviour and helps delegates to interact with each other is set to change the face of events, it has been claimed. The Tech Watch Award winners will be announced during IBTM World in Barcelona this November, and the experts on its judging panel have been discussing emerging trends. From Association Meetings International…

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Meetings and Events: How to Plan and Build Immersive Experience

The event industry talks a lot about “experience” in meeting design, and that “experience” should always be “immersive”. But what does it mean in practice for planners? How should they build experience into meetings they run, and then how should that experience made immersive? From Maritz Global Events…

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Sea Change: A Marine Science Conference’s Plastic-Free Tip Sheet

Plastic pollution is a blight on the world’s oceans. After an almost plastic-free staging of its annual conference, the Australian Marine Sciences Association, and event management organisation Encanta, have created a tip sheet for other planners. They share what they did, what they didn’t, what was learned, and what challenges remain. From PCMA…

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Measuring ROI: Industry Research and the Right Metrics to Follow

Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…

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