Features

Conventions Slowly Make Room for Babies

As the events industry pushes for greater inclusivity, new parents, especially mothers, are asking why so many events still turn them away at the door. For many parents, particularly those with infants who are breastfeeding or not yet in childcare, the inability to bring a child means skipping the events entirely. From Skift…

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New Zealand’s Blueprint for Conferences That Leave Something Behind

From Māori-led programming to youth-led declarations, New Zealand’s conferences are shaped by values as much as venues. In M&C Asia’s latest cover story on legacy in business events, Penelope Ryan, Tourism New Zealand Global Manager Business Events, explains how the country deliberately engineers long-term legacy across every event it hosts.

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Why Legacy-Led Thinking Is Creating Multiplier Effects That Outlast the Show Floor

Today, legacy matters just as much as delegate numbers, room nights and economic impact. Across Asia-Pacific, destinations are embedding legacy thinking into each stage of the event lifecycle, from bid strategy to programme design and post-event tracking. M&C Asia asks how convention bureaus are turning business events into catalysts for lasting change and impact.

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The Gathering Economy Is Now an Asset Class

Apollo bought 140 trade shows. Searchlight bought CloserStill. MARI bought the consumer side. In short: Apollo, Searchlight, and MARI just spent $5B on live events in seven months. What looked like isolated deals may signal a broader shift: live events becoming a serious asset class. David Adler spells out the profound implications of these mega-purchases.

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IAPCO: The Connecting Tissue Between People, Purpose, Place, and Policy

IAPCO’s “Dear Associations” campaign ensures that leaders from the worlds of healthcare, science, technology, trade and academia are the faces and voices that can best influence policymakers in destinations worldwide to truly understand the impact and value of association meetings. Leading PCOs describe why this issue is so critical and what needs to change for…

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Advocacy Success Story in New Zealand

BEIA CEO Lisa Hopkins outlines the combination of advantageous factors and hard work that have enabled New Zealand’s industry to enjoy the proactive support of their recently appointed Minister. With a ministerial portfolio that covers social development and employment, the voluntary sector and disabilities, as well as tourism and hospitality, the new Minister is an…

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An Industry, a Sector, or a Medium… or All Three?

Business Events Sydney CEO Amanda Lampe and ACCI’s Director Strategic Partnerships & Engagement Andrew Hiebl describe the necessity of building strategic partnerships aligned to the economic and societal development priorities of government, rather than petitioning or lobbying for support. Our role as an at-scale medium of knowledge and know-how transfers and an effective means of…

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Fair to Factory: Asia’s MICE Programmes Are Getting Real Industrial

Whether extending trade from exhibition halls into production floors, or grounding conference insights in real-world settings, factory access is playing a bigger role in MICE programmes. In sectors such as electric vehicles, robotics, aerospace and precision engineering, access to factories is important in driving programme differentiation, providing privileged insights and cementing economic positioning. From M&C/ASIA…

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APAC’s Moment for Associations – From Potential to Purposeful Impact

With over half the population and rapidly evolving industries, Asia-Pacific is poised to shape the future of many sectors. PCMA’s Kelly Ricker (Chair, Board of Directors), and Sheriff Karamat (President & CEO) assert that APAC is entering a phase where it can redefine what associations and their meetings are meant to do. From Association Commons…

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How Fuel Price Surge Could Influence Destination Selection

The spike in the price of airline fuel has raised the stakes for international associations wondering where to hold their next annual congress. For organisations used to the familiar tread of rotation patterns and long-term planning cycles, the impact of higher airfares on budgets and congress attendance is another factor to throw into the mix.

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Japan: Looking Beyond the 2020 Summer Olympics

The Japan Convention Bureau, working under the umbrella of the Japan National Tourism Organisation, went all-online for its annual event targeted at event planners, Meet Japan. The educational familiarisation trip showcased the 2017 18th World Congress on Lung Cancer in Yokohama, plus a virtual tour of Osaka, set to host Expo 2025. From Boardroom…

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Exhibition Sector Recovery: Confidence and Advocacy

Confidence about recovery is revealed in Iceberg partner UFI’s latest Global Exhibition Barometer (see News and Research). But should rebuilding rely solely on rolling out COVID-19 vaccines, or also on advocacy that events can run safely and on “testing over quarantine”. UFI CEO Kai Hattendorf has been planning the months ahead. From Event MB…

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Madrid: BestCities and Associations to Leave Legacies

This autumn the Global Forum of Iceberg partner BestCities Global Alliance returns in Madrid. Other major congresses are also heading to the Spanish capital, including World Blindness Summit, the European Society for Radiotherapy and Oncology and the Spanish Society of Stomatological Prosthesis. All are committed to leaving legacies. From BestCities Global Alliance…

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The Kaohsiung Protocol: Global Recovery Framework

The recent 59th Congress of the International Congress and Convention Association saw the creation via crowdsourcing of a framework document designed to let the international meetings industry thrive now and into the future. Named after the event’s host destination, the Kaohsiung Protocol is the Iceberg partner event’s major legacy outcome. A large number of attendees at…

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