Collecting Case Studies of Impactful Business Events: The Iceberg invites you to share your story!
Business events are no longer measured solely by hotel beds and delegate spend. Today’s premier destinations recognize them as engines for scientific progress, economic transformation, and soft power. Presented by JMIC, The Iceberg is the sector’s AI-enabled advocacy repository, providing the case studies and research DMOs need to secure funding and win bids by proving transformational—not just transactional—impact.
The 10th Anniversary World Tour: Latham’s Last Hurrah!
To mark our 10th Anniversary in January, The Iceberg is sending Founder James Latham on a farewell World Tour, before a younger, better-looking successor takes over next year. James is capturing his final series of on-location video case studies across six continents.
“I want to go out with a BEER & A BANG!”, James told us.
This is an exclusive opportunity to showcase how your destination’s intellectual capital and sectoral expertise align with event missions to deliver powerful social and economic outcomes.
“In many cases, I’m expecting to reveal the alignment of a city’s intellectual capital to the subject matter,” he said, “but I’m also expecting to see how the event deliberately sought to leverage its community to drive real change, to make the world – or the destination itself – a better place through social impact or capacity building”, he said.
“I also want to capture how these events advanced policy, transformed economy & civil society, and certainly extended beyond the consumption of our supply chains – and I say that with no disrespect to our vital travel & hospitality friends!”, he concluded.
Why Secure a Video Case Study for Your Destination?
- Demonstrate Tangible Beneficiaries: Show how hosting a congress directly benefits end-users—from better patient treatments to fresh capital for local entrepreneurs.
- Empower Iceberg Ambassadors: Your case study joins our global advocacy repository, giving policymakers concrete evidence of business events as societal catalysts.
- Elevate Destination Soft Power: Position your city as a hub of academic depth, research capacity, and specialized expertise.
- Validate Your Measurement: Prove you can advance both event and local stakeholder goals using rigorous frameworks like #MEET4Impact’s BE Impactful Framework, ImpactAIQ, or Wonderful Copenhagen’s Legacy Lab.
- The Industry Needs You: It takes many voices to deliver one message. Be a good Business Events Citizen and contribute to our collective storytelling!
Not Convinced? Try before you Buy!
Global Itinerary & Regional Windows
| Region | Primary Hub Stop | Timeframe | Focus & Legacy Themes |
|---|---|---|---|
| Africa | Cape Town & Regional Hubs | Jan 2027 | Regional development, public health initiatives, trade expansion |
| Australia & Oceania | Sydney / Melbourne / Regional | Feb 2027 | Academic capital, scientific research, sustainability innovations |
| Asia | Singapore & Regional Destinations | Apr 2027 | Tech innovation, medical advancements, cross-border trade |
| Europe | Frankfurt (IMEX) & European Hubs | May 2027 | Civil society goals, policy transformation, green transition |
| Latin America | Costa Rica & Regional Hubs | Jun 2027 | Social enterprise, eco-innovation, community empowerment |
| North America | Washington D.C. & Regional Hubs | Oct 2027 | Government alignment, corporate investment, healthcare outcomes |
How to Participate
Simply submit an Request for Quote to admin@the-iceberg.org ASAP. Entries for January end in November, for February in December, etc.
Don’t miss Latham’s final outing. Put your destination’s impact on the global map and help redefine the narrative of our great industry!
