Sector: Return on Investment

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Coronavirus: €14.4bn Lost from Exhibitions

Iceberg partner UFI has released the first economic impact assessment on global exhibitions and trade shows of COVID-19. At least €23 billion ($26.3 billion) total worth of contracts have not concluded with shows not taking place as planned. The industry’s economic output in total is down €14.4 billion ($16.5 billion). From UFI…

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Coronavirus: INSOL’s Cancellation “Hardship”

A major meeting of accountants and lawyers about to have taken place in Cape Town has been cancelled amid fears of COVID-19. Organiser INSOL International, a federation of smaller associations, was expecting up to 1,000 delegates, and the decision to cancel could cause the organisation “significant hardship” with refunds. From Association Meetings International…

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Coronavirus: Five Key Suggestions to Help Survive the Crisis

The meetings industry, very used to things “going viral”, is now dealing with a real virus crisis. One of this site’s favourite bloggers has distilled down five suggestions for survival. Stick with the facts. Postpone, don’t cancel. Make use of this “period of reflection”. Be kind. Remember, this too shall pass. From SoolNua’s Pádraic Gilligan at Padraicino…

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Club Liverpool Event Marks Five Years

The ambassador programme Club Liverpool has marked five years with an event held at Liverpool Town Hall attended by some of the members who have helped attract £70 million of meetings to the city. The network of influential figures from academia, medicine and business now boasts 230 ambassadors. From Association Meetings International…

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Association Legacies: Keeping Leadership Ego Out of Impact Creation

Often legacies we leave behind are not as much under our control as we might like. Stylianos Filopoulos, Board Member of the European Society of Association Executives, argues that association leaders are not the sole drivers of association legacy, but caretakers who protect the vision that inspires and unites members and stakeholders. From Boardroom…

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Measuring the Value of Incentive Travel: Don’t Forget Soft Power

Profit and productivity rank high when buyers of incentive travel experiences list the objectives of their programmes. Except that isn’t the whole story. There’s a powerful narrative emerging around other objectives incentive travel sets out to achieve which has little to do with tangible metrics. From SoolNua’s Pádraic Gilligan at Padraicino…

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IPA: UK Event Marketing Cuts to Reverse

The decisive general election result back in December gave a boost to UK marketing expenditure during the final quarter of 2019, according to the IPA Bellwether Report. Cuts to event marketing were seen over Q3 and Q4, but the report is optimistic about the sector for 2020 and 2021. From Meetings & Incentive Travel…

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The Innovative Summit Reforming the Transit System of Sioux Falls

The Mayor of Sioux Falls in South Dakota, Paul TenHaken, was inspired to tackle his city’s inefficient transit system after attending a three-day, immersive classroom experience summit that kicked off the 2018 running of the Bloomberg Harvard City Leadership Initiative. This is a year-long professional development programme for over forty global mayors. From PCMA…

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Meetings Technology: Facilitating the Future of Face-to-Face

According to Jim Sharpe, the new CEO of Aventri, event technology is now far easier to use. Whether it’s using a WhatsApp group to stay in contact with event planners, or automating reporting to capture meeting metrics, technology is not only impacting carbon footprint but also changing and upskilling teams. From Meetings & Incentive Travel…

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Legacies of the IBTM Global Policy and Practice Forum

Last month, just prior to IBTM World’s staging, the Iceberg partner’s inaugural Global Policy and Practice Forum was held in partnership with The Business of Events. Supporting the gathering were the Barcelona Convention Bureau, PCMA (the Professional Convention Management Association) and JMIC (the Joint Meetings Industry Council, which presents The Iceberg). The forum brought together…

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BVEP Publishes UK Industry Manifesto

The UK General Election has just given Prime Minister Boris Johnson a decisive mandate to “get Brexit done”. During the hustings, BVEP (the Business Visits and Events Partnership) also published its own campaign, “Events Deliver Growth, Jobs and Opportunities. A Manifesto for Britain’s Events Industry”. From Meetings & Incentive Travel…

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Five Trends to Watch During 2020 Across Exhibitions and Events

2019 is drawing to a close. As we enter a new decade, the world now seems less stable and facing further disruption. Global association of the exhibition industry, UFI, has as per every year been tracking sector developments around the world. Here are five key trends the Iceberg partner has noted. From Kai Hattendorf via LinkedIn…

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“We Want the World to Know our Full Impact”, PCMA CEO

Convening Leaders, the flagship event of PCMA (the Professional Convention Management Association), is taking place in January at San Francisco’s Moscone Center. Setting out the agenda and stage for this major industry meet, PCMA President and CEO Sherrif Karamat explains how debate has shifted towards the outcomes and impact created by the sector. From PCMA…

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Marketing Edinburgh Near to Collapse

Marketing Edinburgh has moved closer to collapse with the entire board of the organisation resigning “with immediate effect” after city councillors rejected a funding plea to implement new strategy. The publicly-owned organisation is set to lose all funding as the authority tries to cut up to £40 million from next year’s budget. From Eventsbase…

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BE Montreal Launches Attendance Guarantee

In what is claimed to be a first for the meetings and events industry, Business Events Montreal has just launched its Guaranteed Success Pledge. So confident is the city that planners will reach their attendance target numbers, that it will honour its financial commitment for the anticipated number if they don’t. From Boardroom…

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TCEB Economic Corridor Conference Projects

The Thailand Convention and Exhibition Bureau is implementing four major economic corridor projects, co-hosting and supporting associated meetings as a platform to enhance trade and investment with neighbouring countries. So far four corridor conferences have been set up to gather local entrepreneurs and to promote business ties within the region. From Meetings International…

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New Metrics Revealed by ICE Insights Report

In-house Corporate Events has unveiled new research at Cvent CONNECT Europe 2019. The ICE Insights 2019 report, in conjunction with Cvent, identifies how corporate meetings organisers are focusing on the use of different metrics including non-event data to better understand trends and to improve their return on investment. From Meetings & Incentive Travel…

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The Power of the Desk Photo, the Power of Incentive Travel

Salespeople used to visualise reward for success through pictures placed on their desk, of a sports car, dream home or paradise location. Agency Strata Creative Communications’s Client Services Director and Head of Incentives, Mike Parrott, spells out how modern incentive events drive effective and sustainable growth in performance. From Meetings & Incentive Travel…

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ECM Summer School: Destination Marketing Impact

While some destinations fail to invest in reaping the rewards of business and professional events (the current example being the Scottish capital and the public sector funding cuts devastating convention and visitors bureau Marketing Edinburgh), meetings are increasingly being acknowledged by city authorities across the board for the economic and social legacies they leave. Iceberg…

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Magical Kenya Travel Expo 2019: Business Events and Tourism

Magical Kenya Travel Expo 2019 has just run at the Kenyatta International Convention Centre. In a session on business events, Lance Gibbons, the Publisher of Iceberg partner Event Africa, headed up a discussion on the importance of the sector. Also contributing was Jeffers Miruka, President of African Society of Association Executives. From the Event…

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2020 Global Meetings and Events Forecast

Looking into 2020, sector professionals are “very optimistic” about the meetings and events industry. This global survey’s respondents are predicting that the industry will remain steady with moderate growth across all meeting types, with modest increases in spend, and with a continued focus on the attendee experience and experiential events. 2020 Global Meetings and Events…

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