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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Coronavirus: Predicting New Norms for Future Meetings and Events

COVID-19 has made virtual events necessary, acceptable and habitual. The crisis will change the industry beyond recognition in that meeting face-to-face will not take place for a while at anything like the usual scale and frequency. In the mid to longer term, social distancing and hygiene protocols will also transform. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Mixed Association Voices Discuss Strategy II

The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In the second part of a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks rethinking your revenue streams in a fast-changing world, as events are redesigned and revamped. From Boardroom…

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Coronavirus: When Life Gives You Lemons, Make Lemonade

When life gives you lemons, there’s only one thing to do with them. The massive economic disruption aside, meetings professionals, venues and organisations have still found ways to support both each other and their communities. These include Global Meetings Industry Day (GMID), help in housing healthcare workers and donating food. From Associations Now…

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Coronavirus: Letting Virtual Meetings Get More Creative

From creating virtual trade shows to turning a mere three-day event into a multi-week offering, planners are getting experimental as they pivot their meetings to virtual. The current reality requires improvisation simply to keep things moving, and that can sometimes turn out to be something of a creative shot in the arm. From Associations Now…

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Gender Equality in MI Leadership: Trying to Shatter Glass Ceilings

Hillary Rodham Clinton chose the Javits Center for her election night party in 2016, but in the end didn’t shatter its glass ceiling. Leadership gender equality within the meetings industry was discussed at a Cvent CONNECT Europe panel in October hosted by BBC Director of Creative Diversity June Sarpong (pictured). From Meetings & Incentive Travel…

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Coronavirus: Saluting CVBs and Venues on Pandemic Front Line

From feeding workers on the front line, to making sure that food from cancelled events goes to the hungry and not to landfill, here’s a roundup of how organisations from across the business events industry have offered help during the pandemic, like the Los Angeles Convention Center and Levy Restaurant (pictured). From PCMA…

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Melbourne: Meetings Drive Destination Growth

The recent staging of Iceberg partner AIME (the Asia Pacific Incentives and Meetings Event) was not only a platform to showcase the strength and resilience of the region’s events industry, but also as always of destination Melbourne itself. Last October Melbourne Convention Bureau posted record results for the financial year 2018 – 2019, with over…

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Luxembourg: Green Meetings and Sustainability

Luxembourg has a new convention bureau aiming to punch above its weight in business events. The CVB is prioritising green meetings, so wants to register with Iceberg partner the Global Destination Sustainability Index. As not only a city, Luxembourg will be registered as a country, the first to be benchmarked in the index. From Boardroom…

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Innovative Events: Science Meeting Experiments

In January two scientists wrote an article asking why conference design for those involved in scientific research has been slow in evolving. While some science meetings are surely guilty as charged, others do have an appropriately innovative approach. Here are ten that break with tradition to design experiences with big impact. From PCMA…

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Convention and Exhibition Centres as Temporary Emergency Facilities

This AIPC and UFI guidance aims to help convention and exhibition centres prepare for and perform in an exceptional role they were not designed for but are increasingly being asked or forced to perform: as temporary emergency facilities. The immediate worldwide concern and context for this guidance is the COVID-19 pandemic. Convention and Exhibition Centres…

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How is COVID-19 Changing the Business Events Industry?

The speed with which the COVID-19 pandemic hit the business world – and the totality of its damaging effects in every corner of the hospitality, destination marketing, travel and live events sectors – cannot be overstated. To get a sense of the pandemic’s impact, PCMA (Professional Convention Management Association) Convene sent an email invitation on…

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