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Getting proactive with meaningful data is always a good idea. In 2018 the key metric for meetings and events was the number of leads. In 2019 67 percent of marketers are looking to calculate ROI. Here findings from some of the latest meetings and events research are explored. From Meetings & Incentive Travel…
The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the second of a series featuring significant meetings industry players, Iceberg founder James Latham catches up with the IMEX Group’s formidable CEO, Carina Bauer. IMEX…
The first International Food Safety Culture Conference is set to take place in North East England at the University of Sunderland. A leading research institution in the area, the college will welcome a wide range of guest speakers that are either researching, supporting or actually implementing food safety culture programmes. From Association Meetings International…
EventWell, the UK event industry’s wellbeing advice resource and charitable social enterprise, will launch a mental health first aid course during the #EventWell19 week in London this September. The new course will provide its participants with a qualification that they can use in their professional and personal lives. From Meetings & Incentive Travel…
Event industry professionals across the globe are being asked for their comments and commitments on how the sector can support UN Sustainable Development Goals. Survey responses will be analysed by Iceberg partner Positive Impact, and those completed before 1st September 2019 will form an “acceleration action” shared with the UN. From Meetings & Incentive Travel…
Toulouse, Montreal, Singapore, along with Seattle, South East England and Bengalaru in India, are all destinations with clusters of innovation in aerospace. Where knowledge collects, so do associated meetings, so these hubs of expertise in this exciting sector are also attracting significant international events. From Association Meetings International…
Iceberg partner IBTM World has just launched a mentoring / investment scheme for young entrepreneurs. The Event Business Accelerator will give those with an idea, product or service for the events industry the chance of intensive mentoring, and of pitching to potential investors at IBTM World this November in Barcelona. From Meetings & Incentive Travel…
Iceberg partner BestCities Global Alliance is seeking proposals from qualified consultants to evaluate the socio-economic impacts created by business events. Project learnings will be shared across BestCities’ networks within and outside the industry. Recommendations will be provided on how meetings legacy activities can be encouraged, developed, implemented and measured. From BestCities Global Alliance…
UK events budgets have defied the trend of total marketing budgets during the second quarter of 2019, showing solid growth and extending the climb of recent quarters. So says the Q2 2019 IPA Bellwether Report. The rise in events spend contrasts with flatlining marketing overall amid growing political and economic uncertainty. From Meetings & Incentive Travel…
Cambridge is capitalising on its reputation in medical science and technology, winning international events that will bring in more than 3,000 delegates and £3.2 million of economic impact over the next two years. The Cambridge Biomedical Campus is also expanding into one of the world’s leading centres in the sector. From AMI Intellectual Capitals…
What will the meetings industry look like in 2029? New tech, spiralling travel costs, legislation about the environment and “flight guilt” will transform the sector. The industry will still thrive. The need to “meet” will not go away. But “meeting” will more often be through a screen. From editor’s blog at Association Meetings International…
Taiwan is now one of its region’s most dynamic economies, with industry specialties including IT, telecommunications and semiconductors. Government-driven and foreign investment assists Taiwanese firms venturing into areas like artificial intelligence, blockchain, fifth-generation telecoms, gaming, Internet of Things (IoT) and virtual reality. The sector is also attracting meetings. From Boardroom…
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