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From Boardroom: International Advisor to the Global Association Hubs Martin Sirk looks at association performance from another perspective: what if it was all about stopping some of the things you do and not chase novelty at all costs? Most advice on improving performance focuses on the new: new initiatives, freshly-minted business models, novel event formats,…
Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. The meeting formulated policy on Russia’s invasion of Ukraine, also making a video of solidarity, and held a remarkable session hearing from two industry colleagues based in Lviv, Ukraine. Russia’s…
IMEX in Frankfurt will finally open its 20th anniversary edition to the meetings industry on May 31st. In a multi-video preview of the Iceberg partner show, Natasha Richards of IMEX looks at the high-level IMEX Policy Forum 2022, plus Martin Sirk of Sirk Serendipity discusses multiple issues facing associations after the COVID-19 pandemic. IMEX Policy…
During its recent Brain Awareness Week, Glasgow Convention Bureau took time to acknowledge its Conference Ambassadors, academics working to attract academic meetings to the city. Over 70 percent of Glasgow events are led or supported by the city’s academic institutions, and in 2022 many are in the field of neurology. From Glasgow Convention Bureau…
Iceberg partner Copenhagen Legacy Lab has just improved its methodology for planners, deepening the strategic approach. One past event that approached CLL with a clear legacy vision was Electric City 2021, WindEurope’s flagship meeting held in collaboration with WindDenmark. This was staged during November 2021 at the Bella Center in Copenhagen. From Boardroom…
Business Events Sarawak in Malaysia has launched the country’s first planning framework for organisers to create legacy-driven events that leave behind real change. Dubbed the Business Events Sarawak Legacy Initiative, this step by step guide designed to help groups reach their big-picture goals is separating the destination from others around the globe. From Boardroom…
Legacy after a conference is an organic concept that grows over the years. The Daegu Metropolitan City and Daegu Convention and Visitors Bureau have released a report on legacies from five business events, under the title Business Events Legacy in Daegu, Korea. The study starts from the International Solar Cities Congress 2004 (ISCC 2004), which…
Two years into the global COVID pandemic, with much of the world’s population vaccinated against the disease, policymakers around the world are faced with the challenge of stimulating and managing their societies and economies. As COVID-related restrictions are rolled back and lifted, policy priorities are shifting. Business events will be a key driver of this…
The Hotel Management School Maastricht (HMSM) was appointed by IACC to research the impact that having a decentralised workforce may have on demand for external business events, specifically after COVID-19. With the rise of remote work in recent years, employees were forced to exchange meeting in person for virtual interaction. The research findings have been…
It is essential to rethink the relationship between meetings and events and climate change, according to BCD Meetings and Events. BCD M&E’s new sustainability report focuses on the impact the meeting, events and corporate travel industries have on the environment, and continues the discussion of how we move towards a more sustainable future together. The…
Global convention industry consulting firm GainingEdge has released its fourth annual Competitive Index of international convention destinations. The 2021 edition ranks the world’s top cities in terms of key draw factors for meeting planners. Competitive Index 2021 (GainingEdge website) 2021 Destination Competitive Index Offers Advanced Tools for Business Recovery (GainingEdge press release)
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