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The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of the industry and takes place every other year. The 2021 update to the DestinationNEXT Futures Study, built on the learnings from the 2014, 2017 and 2019 Futures Studies, helps determine updated trends and strategies that will keep the thousands of destination organisations around the…
The pandemic offers an opportunity for the business events industry to reinvent itself, according to a recently published white paper jointly presented by PCMA, Singapore Exhibition and Convention Bureau, Singapore Tourism Board, and Iceberg partner UFI, global association of the exhibition industry. But the paper, Reimagining Business Events Through COVID-19 and Beyond doesn’t make light of…
The Strategic Alliance of the National Convention Bureaux of Europe has published an update of its 2020 study on The Impact of Coronavirus on Europes Convention Sector. The new report, prepared by Tourism Economics, provides three recovery scenarios to reflect the possible range of developments given the level of uncertainty about how the pandemic situation…
Convention bureaus have operated as key stakeholders in the meetings industry for over a century, assuming major responsibility for marketing their cities, regions and countries as destinations for the hosting of business events, from small corporate gatherings to the vast annual conferences organised by international associations. During all of that time it has been clearly…
The health and safety of event attendees has always been a big consideration for meeting professionals. The COVID-19 outbreak, however, has brought health and safety into focus like never before. As many organisations consider resuming incentive group travel programs, health and safety is the most talked about element and an area of uncertainty as COVID…
To mark Global Meetings Industry Day, Iceberg partner BestCities Global Alliance and the International Association of Professional Congress Organisers (IAPCO) have joined together to help associations articulate their new hybrid congress guidelines. In the wake of the pandemic, associations must rethink the design and delivery of events to make sure they can bring together international…
Between February and March, a flurry of news articles predicted a huge surge in leisure travel, sometimes referred to as “revenge travel”, as people celebrate the end of the pandemic, make up for lost time and splurge after the stress of living through COVID. Airlines have reported substantial jumps in air travel demand during March…
The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…
A slightly higher percentage of planners and suppliers described feeling exhausted and burned out in the February Dashboard survey than in January’s survey, but that can probably be chalked up to yet another month of enduring the COVID crisis. It’s coming up on a year now since the lockdowns began. Some especially harsh winter weather…
Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…
US distribution of the vaccine in the weeks that followed initial rollout was anything but smooth, with vaccine shortages around the world, confusion around US distribution plans that vary state by state and challenges with registration systems. Those frustrating realities dampened the hopes of participants (491 planners and 219 suppliers) in this latest survey, conducted…
According to the COVID-19 Recovery Dashboard conducted between December 14th and 17th, eleven percent more suppliers and planners checked off “hopeful” when asked how they were feeling, nearly half of suppliers (49 percent) and 54 percent of planners. Planners in particular have come a long way since October when the were first asked to share…
As a provider of global meetings industry resources, the Joint Meetings Industry Council (which presents The Iceberg) is pleased to introduce its latest resource: a guide to organising and carrying out industry advocacy with local government and community audiences. The guide is not intended to be a comprehensive review of a complex subject. Instead it…
As well as assessing the impact of COVID-19, this report includes a global economic analysis for 2020, a deep dive into global mega-trends (including security, sustainability, wellness, diversity and inclusion), an exploration of the virtual experience economy, an individual industry analysis, an examination of meetings and events performance by sector, and a regional analysis. IBTM…
The pandemic has made this year seem interminable. Days, weeks and months blur together. But the period between the last COVID-19 Recovery Dashboard, conducted between October 19th and 22nd, and the survey sent out between November 16th and 19th has been punctuated by a few major events. In the US, the election took place and…
In all of the Dashboard surveys, PCMA Convene’s goal has been to get its arms around how the industry is handling the pandemic and moving forward. This time around, it decided to get more to the point, so simply asked respondents “what best describes how you’re feeling right now”? The most popular answer among the…
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