The pandemic offers an opportunity for the business events industry to reinvent itself, according to a recently published white paper jointly presented by PCMA, Singapore Exhibition and Convention Bureau, Singapore Tourism Board, and Iceberg partner UFI, global association of the exhibition industry. But the paper, Reimagining Business Events Through COVID-19 and Beyond doesn’t make light of the havoc the pandemic has wreaked on the industry. Global travel and hospitality have suffered a staggering loss of $935 billion, with the business events industry among the worst hit.
The focus of the white paper is not about handwringing but on recovery through reinvention, recognising that a return to the way things were before the pandemic is not a viable or wise option. The white paper uses three innovation pillars as a framework to help us re-engineer the industry: business models, delegate experience and talent and capabilities.
Reimagining Business Events Through COVID-19 and Beyond (PCMA website)
“A Marathon to Transform” the Business Events Industry (PCMA article)