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Associations in Society: Contributing to the Wider Social Good

The intersecting crises of the pandemic, climate change and increasing inequality are compelling associations to repurpose and serve not just their members but society itself as well. This includes making commitments about sustainability, ESG (Environmental, Social and Governance) and the UN SDGs (Sustainable Development Goals). From Boardroom…

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Thoughts on Industry Future at the AIPC Annual Conference

Boardroom Chief Editor Remi Deve just returned from Lausanne where he attended the Annual Conference of Iceberg partner AIPC. He shares here a few things he learned about the future of the sector from both the meeting’s programme and from reconnecting with colleagues at the SwissTech Convention Center. From Boardroom…

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BestCities Reaches 21: Collaboration Key for Destination Alliance

BestCities Global Alliance has just celebrated twenty-one years since its founding. Managing Director Lesley Williams reflects upon the Iceberg partner’s past and future, and upon the role collaboration has played in the journey. She also pays tribute to the BestCities’ member destinations and to more recently formed alliances. From BestCities Global Alliance…

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PCMA’s Sherrif Karamat: How Business Events Create Better World

Sherrif Karamat is the President and CEO of the Professional Convention Management Association. He claims here that the pandemic is raising the need to focus now on why we meet and why events like congresses are held. He also has some interesting ideas about The Iceberg’s favourite subject of legacy. From Meetings International…

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IMEX’s Carina Bauer: New IMEX BuzzHub Bets on Community

As Iceberg partner the IMEX Group launches its latest digital platform IMEX BuzzHub, CEO Carina Bauer explains how the community is key to COVID-19 recovery. Bauer reveals also latest plans for IMEX America in November, and why organising any trade show right now is “an exercise in extreme preparedness”. From Meetings & Incentive Travel…

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JMIC’s Kai Hattendorf: Industry Advocacy and Lessons Learnt

The Joint Meetings Industry Council, which presents The Iceberg, has supported industry advocacy through COVID-19 with resources like the JMIC Global Manifesto and JMIC Advocacy Guide. President Kai Hattendorf now looks at the state of advocacy in the sector, examining also some of the lessons that have been learnt. The past year has generated a…

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ESTRO: Saving Lives, Leaving Legacies in Destination Health

Alessandro Cortese leads ESTRO (European Society for Radiotherapy and Oncology) and has put a new notion at the centre of his meeting strategy: local legacy, or how much the hosting city will benefit from the event, measured by improvements in health. Here he discusses what could be the model of the future. From Eventoplus…

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GMID’s New York City Event: Two Attendees, Two Ways to Attend

Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…

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IBTM World Virtual and IBTM World 2021 by David Thompson

Event Director David Thompson (pictured left), is a familiar figure around the show floor at Iceberg partner IBTM World. In this podcast, he talks through the experience of running IBTM World Virtual in 2020, and why he is certain there will be a live event in Barcelona this year. From Meetings & Incentive Travel…

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Pandemic Impact on Australia’s Events and Knowledge Economy

The impact of the pandemic on Australia’s business events is well documented. The Business Council of Australia has reported a loss of AU$35 billion in direct expenditure for Australia’s economy and over 230,000 jobs affected. But what about the country’s knowledge economy, asks ICC Sydney CEO Geoff Donaghy? From Meetings International…

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IMEX’s Ray Bloom Says IMEX America Still on Track for November

Proclaiming the industry is sick of virtual events, Group Chairman and Founder of Iceberg partner IMEX Ray Bloom has reaffirmed the signature trade show IMEX America will take place as scheduled this November. His confidence in the event makes welcome reading for all industry professionals eager to speed up recovery after COVID-19. From TSNN…

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Meetings and Events: Industry Leaders Talk Sector Sustainability

Events might have disappeared during the pandemic, but climate change hasn’t. We want to live in a world where events can take place, but also want to have a world to live in. Leading industry voices discuss sustainability, including two from Iceberg partners Global Destination Sustainability Movement and IMEX Group. From Meetings & Incentive Travel…

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Destination Three Rs: Research, Relevance, Relationships

The “new normal” notwithstanding, the preference across the industry for holding in-person meetings is clear. So what do both venues and destination marketing organisations need to focus on to maximise their attendance in-person now as hybrid meetings proliferate? Sarah Fleming, Managing Director of Sarah Fleming Associates, has some ideas on the subject. From Sarah Fleming…

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