Opinions

  • Category

  • Sector

  • Host Destinations

Found 90 Opinions

Viewing all Opinions

Palais Pivot: Facing the New Normal through Hybrid and Virtual

As associations pivot their offerings to virtual or hybrid with the ongoing onslaught of COVID-19, so venues are also doing the same. President and CEO of the Palais des congrès de Montréal Robert Mercure spells out how the facility’s media services are adapting to address client needs through the sector’s new normal. From Boardroom…

Read More

Legacies in Beekeeping: SBFA’s World Congress Bid Outcomes

When the SBFA (Serbian Federation of Beekeeping Association) entered the “Incredible Impacts” grants run by the Iceberg partners ICCA and BestCities Global Alliance this year, its bidding stage legacy story wasn’t eligible. Even so, SBFA’s efforts are discussed by the association and Serbia Convention Bureau. From BestCities Global Alliance…

Read More

RNC 2020: Three Key Takeaways from the Online Convention

2020’s RNC (Republican National Convention) offered event industry strategists another opportunity to see how organisers of a high-stakes, big-budget meeting can answer the challenges of capturing audience attention and engagement during the pandemic, still getting criticism over their choice of venues and lack of social distancing. From PCMA…

Read More

The Bulb Launches Post-Lockdown Event Sustainability Guide

The Bulb, a UK-based sustainable event consultancy, has released a guide to help meeting organisers to navigate the “new normal” and make sure the progress made in creating a sustainable industry is not lost. The increase in need for PPE (personal protective equipment) has seen a rise in plastic pollution. From Meetings & Incentive Travel…

Read More

DNC 2020: Five Key Takeaways from the Online Convention

2020’s DNC (Democratic National Convention) made history for being the first time a US national political convention was held online. For any professional working in the events industry, it was an historic chance to watch and learn from a high-profile, all-or-nothing experiment in how to capture audience attention and engagement. From PCMA…

Read More

Not Another Industry Statement: The JMIC Global Manifesto

Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…

Read More

If Content Compels, Attendees Pay for Virtual Events

In planning a hybrid or digital event, content is key to success. Panelists said as much during the first hybrid webinar of The Hague Convention Bureau. Talking through the viability of such events were a corporate and two association planners, a meeting design expert and a hotel executive. Article includes webinar video. From PCMA…

Read More

Review of the JMIC Manifesto Webinar: Historic or Déjà Vu?

The Iceberg has just hosted a webinar built around the JMIC Manifesto for Economic Recovery Using Business Events. This review says the packaging may have been “inflated”, but that the content was “laser-focused”, and that the main speaker Prof. Greg Clark (left) was “supernaturally articulate”. How unified is the sector? From Association Meetings International…

Read More

Martin Lewis: A Bleaker View of Business Events After COVID-19

The many contributions on video for The Iceberg webinar about the JMIC Manifesto for Economic Recovery Using Business Events included one from Martin Lewis, former Managing Editor of Iceberg partner CAT Media, and Iceberg ambassador. The photo is of Martin in lighter mood at the 32nd M&IT awards last year. But in this longer extract from his…

Read More

Wetlands Conference Prompts Legacies in Host New Zealand

A New Zealand conference where experts will discuss protecting the earth’s precious wetlands is being held up as an example of the great positive impact of business events upon society. The 11th INTECOL International Wetlands Conference is being staged in October 2021 at Te Pae Christchurch Convention Centre. From AMI Intellectual Capitals…

Read More

George Floyd Protests: Black Eventprofs Share Their Experiences

The death of George Floyd, and of many others before him, prompted black meeting professionals in the US to share thoughts on their own experiences, the protests and the need for diversity in the industry. Those speaking out include Elliott Ferguson (pictured), President and CEO of Destination DC. From Northstar Meetings Group…

Read More

Coronavirus: Freeman CEO Bob Priest-Heck Talks Go LIVE Together

In April the event agency Freeman joined up with eighty other industry leaders to form Go LIVE Together as a response to COVID-19’s impact on live events. One month on Freeman CEO Bob Priest-Heck discusses the importance of advocacy, the status of government funding, and hopes for the future of the industry. From BizBash…

Read More