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Elizabeth Rich: Reflect, Reset and Redefine to Keep Communicating

In 2000 and 2006 business events legend and friend of the Iceberg Elizabeth Rich wrote provocative articles about the sector’s struggle with identity. After years at the helm of the Meetings Industry Association of Australia and the Business Events Council of Australia, she remains a keen observer in challenging times. From Meetings International…

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Five Trends for Industry Recovery: UFI’s Team Looks to 2021

We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But with improved knowledge about the virus, more efficient testing and now with mass vaccinations, the tide is turning. Kai Hattendorf, Managing Director and CEO of Iceberg partner UFI, offers with his team five trends to drive industry development. From UFI…

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Taubie Motlhabane, CTICC CEO, Considers Career, COVID and CSR

The CEO of CTICC (the Cape Town International Convention Centre), Taubie Motlhabane, had been in postition for about three months when coronavirus took hold. She has been talking about her earlier career journey, about CTICC’s role as the Hospital of Hope, and about working with soup kitchen Ladles of Love. From Exhibition World…

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Julian Agostini: Let the Events Sector Manage COVID-19 Vaccinations

During the pandemic meeting venues have already been used as field hospitals. Why shouldn’t the sector also play a role in rolling out of the coronavirus vaccine? It boasts exactly the right set of skills to help deliver such logistics at scale. So argues Julian Agostini, Managing Director at Iceberg partner Mash Media. From Exhibition World…

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Association-Friendly Regional Destinations Can Still Fuel Growth

COVID-19 has slammed the brakes on the international expansion of associations, their big conferences having been essential to delivering such goals prior to the pandemic. International Advisor Martin Sirk, of Iceberg partner Global Association Hubs, says that association-friendly regional destinations are the answer. From Boardroom…

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AIPC Interviews: James Rees with Carina Bauer, Shenzhen World

Iceberg partner AIPC has recently published two video perspectives about how business events are now evolving. ICCA President and ExCeL London Executive Director James Rees (pictured) talks to IMEX CEO Carina Bauer. ICCA and IMEX are also Iceberg partners. The second feature is on the Shenzhen World Exhibition and Convention Center. From AIPC…

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Science Museum Joins British Venues Hosting UKickstart Event

The first UKickstart event brought together 1,419 event professionals both online and across twelve “in person” venues. It was the first live and virtual national gathering of the sector since lockdown. Illuminate at the Science Museum was one of the venues chosen to host a selection of physical attendees. From Meetings & Incentive Travel…

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ExCeL London’s CEO Jeremy Rees Talks NHS Nightingale and 2021

Jeremy Rees took over as CEO of ExCeL London towards the end of 2018, after joining as Sales Director in 2010. Here he discusses how the venue became an emergency field hospital for COVID-19 patients, the NHS Nightingale London, and is now restored to its original, event-ready state. From Exhibition News…

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Legacies in Beekeeping: SBFA’s World Congress Bid Outcomes

When the SBFA (Serbian Federation of Beekeeping Association) entered the “Incredible Impacts” grants run by the Iceberg partners ICCA and BestCities Global Alliance this year, its bidding stage legacy story wasn’t eligible. Even so, SBFA’s efforts are discussed by the association and Serbia Convention Bureau. From BestCities Global Alliance…

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A Balancing Act: Dutch Events and Associations Talk Autumn Strategy

In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…

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PCMA Collaborates on Virtual Event Covering MI Business Models

The pandemic is forcing so many sectors to rethink how they operate, including business events. So PCMA, the 7,000-member association for the industry, collaborated with the National Speakers Association and also the International Association of Speakers Bureaus on a virtual event addressing new business models. From Forbes…

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RNC 2020: Three Key Takeaways from the Online Convention

2020’s RNC (Republican National Convention) offered event industry strategists another opportunity to see how organisers of a high-stakes, big-budget meeting can answer the challenges of capturing audience attention and engagement during the pandemic, still getting criticism over their choice of venues and lack of social distancing. From PCMA…

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DNC 2020: Five Key Takeaways from the Online Convention

2020’s DNC (Democratic National Convention) made history for being the first time a US national political convention was held online. For any professional working in the events industry, it was an historic chance to watch and learn from a high-profile, all-or-nothing experiment in how to capture audience attention and engagement. From PCMA…

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Not Another Industry Statement: The JMIC Global Manifesto

Months now into the COVID-19 pandemic we are awash in sector pronouncements and assertions, even if the route to recovery in this challenging situation remains rather unpredictable. But the recent global manifesto from the Joint Meetings Industry Council is a little different. So says JMIC’s Executive Director Rod Cameron…

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If Content Compels, Attendees Pay for Virtual Events

In planning a hybrid or digital event, content is key to success. Panelists said as much during the first hybrid webinar of The Hague Convention Bureau. Talking through the viability of such events were a corporate and two association planners, a meeting design expert and a hotel executive. Article includes webinar video. From PCMA…

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Geneviève Leclerc: Business Events and a New Social Contract

During COVID-19 the meetings industry has pivoted to serve the community. Venues have become field hospitals, logistics networks have shipped personal protective equipment, and surplus food has also been donated. A new social contract is being written, explains Geneviève Leclerc, CEO of Iceberg partner #MEET4IMPACT. From European Cities Marketing…

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