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The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…
Sarawak’s Minister of Tourism, Creative Industries and Performing Arts, the Honourable Dato Sri Abdul Karim Rahman Hamzah, has been discussing the Malaysian state’s approach to recovery and its strategy of promoting business event legacy creation. Subjects covered include ventures with Iceberg partners GDS-Index and ICCA. From Boardroom…
Daegu in South Korea hosted the 2013 World Energy Congress, often referred to as the “Energy Olympics”. The meeting built upon long-term city strategy in solar power and upon staging earlier events in the sector. It went on to create multiple legacies to shape Daegu’s future. By Jane Vong Holmes, Senior Manager Asia, GainingEdge. Two…
Fresh off the back of taking her first incentive trip since the start of the pandemic, agency Eventful’s Head of Incentives Holly Mills shares the changes she has witnessed in the industry and the trends that are going to shape the future of the category, including replacing that word “incentive”. From Meetings & Incentive Travel…
According to Nikki Walker, who is Global Vice President Engagement, Associations and Communities at Iceberg partner MCI, associations are craving to get back to meeting face-to-face, yet prefer to hold a fully virtual substitute rather than hybrid. In this Deep Dive podcast, Walker examines how associations have evolved through COVID. From Associations Meetings International…
“Mini-Grants” for diversity, equity and inclusion are being used by the US Brewers Association to ferment legacy at craft beer sector events. One meeting funded was a 2021 hybrid conference at which local female music producers created beats inspired by different craft beers to attract new consumers. From Associations Now…
The UK events industry as a whole is a vastly fragmented animal, before the pandemic worth £84 billion to the country every year. This leading article from Martin Fullard is a direct message for the UK’s Government, which calls for the industry now to be shown the respect it deserves. From Conference News…
When a staffer from one Iceberg partner, ASAE, flew to Colombia to attend the annual global congress of another, ICCA, it was both her first time on a plane in two years, and her first event in the same period. Amy Hissrich learned COVID had changed both her and some of the logistics. From Associations Now…
Geneviève Leclerc, the Managing Director of the International Society of Limnology, tells AMI’s Deep Dive podcast about #MEET4IMPACT, the not-for-profit Iceberg partner she co-founded in 2019. This facilitates associations and host destinations in creating more sustainable and more impactful meetings to the benefit of society. From Association Meetings International…
The pandemic has given convention bureaux a fresh chance to partner with their economic development agencies to benefit the destination over the short and long term in new and often fruitful ways. In fact, this is one of three central trends identified in the DestinationNEXT 2021 Futures Study just released. From PCMA…
Cancelling in person meetings has forced association planners to tear up the script over the last eighteen months. But what will happen next? In this launch of a series of quarterly summits, expert panellists discuss questions most asked about the future of association meetings. James Lancaster hosts. From Association Meetings International…
On paper, travelling to meetings is less friendly to the environment than meeting virtually. But events face-to-face have value add hard to quantify. Human interaction is vital for challenging entrenched ways of doing business. To tackle climate change, we must surely collaborate in person as well as online. From Meetings & Incentive Travel…
BestCities Global Alliance has just celebrated twenty-one years since its founding. Managing Director Lesley Williams reflects upon the Iceberg partner’s past and future, and upon the role collaboration has played in the journey. She also pays tribute to the BestCities’ member destinations and to more recently formed alliances. From BestCities Global Alliance…
Sherrif Karamat is the President and CEO of the Professional Convention Management Association. He claims here that the pandemic is raising the need to focus now on why we meet and why events like congresses are held. He also has some interesting ideas about The Iceberg’s favourite subject of legacy. From Meetings International…
The Iceberg always enjoys hearing from Martin Sirk, the International Advisor of our partner the Global Association Hubs Partnership and owner of Sirk Serendipity. In an AMI podcast Martin discusses the future of association meetings in terms of both vaccine passports and also of outcomes measurement. From Association Meetings International…
Singapore is tightening up its COVID restrictions. The UK has piloted large free-of-mask events, but uncertainty remains over resuming international meetings. With the global vaccine rollout still not injecting enough certainty into the industry, four Northstar editors from around the world have collaborated on a global outlook. From Meetings & Incentive Travel…
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