Since 2018 GainingEdge has led two major projects for MeetDenmark on meeting legacies. The purpose has been to identify how Danish destinations can create significant added value for visiting congresses while also increasing the value for Danish society beyond the traditional economic benefits. Now MeetDenmark has released the second study completed in 2020 which explores the processes, mechanisms and…
Academic events such as congresses, conferences, symposia and meetings are part and parcel of most academic careers. Endless hours are spent for both attendees and chairs on travelling, logistics, socialising and many other activities not directly related to core tasks such as teaching, research and knowledge dissemination. Despite the entrenched nature, and the general wave…
A step-by-step guide to creating meetings with long-term societal benefits has just been published by MeetDenmark, an association of the country’s convention bureaux. The study Meeting Legacies: Innovating for Enhanced Value Creation was co-authored by MeetDenmark and consultancy and Iceberg partner Gaining Edge. From Association Meetings International…
A “groundbreaking” Phd study into the academic benefits of attending and hosting meetings has now been published by the convention bureau Wonderful Copenhagen. The thesis by Thomas Trøst Hansen, 148 pages long, has identified specific benefits academics can reap by hosting or attending academic events. From Association Meetings International…
During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on legacy. The study involved desk research on fifty international associations and fifty destinations as well as interviews with twenty from each of the two groups. Some of the findings on the current global landscape were published last year in the MeetDenmark…
Up to 15,000 architects will descend on Copenhagen in 2023, when the Danish capital, renowned for cutting edge buildings, will be named World Capital of Architecture. The city will be taking on the mantle, conferred by UNESCO and UIA (the Union of International Architects), as it hosts the World Congress of Architects. From Association Meetings International…
The owner of Scandinavia’s largest convention centre is making 350 people redundant due to “a brutal slowdown” caused by the COVID-19 crisis. BC Hospitality Group, which runs the Bella Center Copenhagen, as well as the Comwell Conference Center and several hotels, has not said where the cuts will fall. From Association Meetings International…
Many DMOs (Destination Marketing Organisations) have started to realise the true value of meetings and are tracking the social outcomes they deliver. Some governments include business events as part of policy. Karen Bolinger, Strategic Advisor at Iceberg partner BestCities Global Alliance, talks “beyond tourism” legacies. From City / Nation / Place…
Copenhagen’s strong life sciences sector has proved to be fertile ground for researchers in reproduction, with the city winning the 36th Annual Meeting of the European Society of Human Reproduction and Embryology. The event is expected to attract 10,000 experts on infertility and reproduction to the Bella Center this July. From AMI Intellectual Capitals…
As a founding member of twenty years’ standing, the departure of Edinburgh from Iceberg partner BestCities Global Alliance came as quite a shock. BestCities’ new MD Lesley Williams felt the loss very keenly, having in the past spent seven years as Head of Business Tourism at Marketing Edinburgh’s Convention Bureau. From Meetings & Incentive Travel…
Iceberg partner BestCities Global Alliance is marking its 20th year on the back its Copenhagen Global Forum in December. Madrid has been announced as taking on the baton of the 2020 event, under the banner strapline of “Developing Legacy Together”. In Copenhagen, eighteen international association executives attended. From Meetings International…
2020 began with disturbing images of burnt koalas and fears of their “imminent extinction”. Climate change has played a role in the catastrophic and unprecedented early fire season, and the meeting industry can take a lead in tackling this universal issue. Paula Blomster of MPI’s European Advisory Council explains. From Association Meetings International…
Destinations’ medical expertise wins them association meetings. This global checkup includes oncology in Copenhagen and Lyon, ENT medicine in Brisbane, child cardiology in Washington DC, pain management in Dublin, medical physics in Adelaide, women’s mental health in Maastricht, oesophageal disease in Tokyo and obesity in Glasgow. From AMI Intellectual Capitals…
Iceberg partner BestCities Global Alliance has just staged its annual Forum under the theme “Exploring the Congress of the Future / Fortifying Impact”. Copenhagen Convention Bureau and BestCities published four future scenarios for congresses (see Research), and the CVB also launched its Legacy Lab. From Boardroom…
Denmark has brought together its four largest meetings cities to launch a report on how to make international conventions more impactful for both associations and destinations. The starting point was a trawl of 500 publications globally on the topic, to collect the scattered legacy-driving content in one guidebook. From Boardroom…
Copenhagen CVB and Iceberg partner BestCities Global Alliance have conducted an in-depth piece of future research in a unique collaboration with future scientists and designers. Explore four immersive scenarios for 2040 that spell out potential futures for our industry. The report is accompanied by four audio narratives to make each of the scenarios real and…
During 2018 MeetDenmark, with consultancy and Iceberg partner GainingEdge, began a major project on outreach. The purpose was to identify how Danish destinations can create significant added value for the international associations coming to Denmark. The objective is to help associations achieve greater impacts in fulfilling their own goals and missions while also strengthening the…
An ambitious engagement project, a strong national hosting team and an attractive destination were all deciding factors for the European Society for Radiotherapy and Oncology in choosing Copenhagen for its 2022 annual meeting. Bella Center Copenhagen will host the congress, with events all over the country in advance of it. From AMI Intellectual Capitals…
Recently getting soaked leaving an exhibition during a downpour, The Iceberg’s curator has already had cause to note events no longer issuing plastic bags at registration, but now handing out cotton totes. But are these actually any kinder to the environment? UK and Danish studies think not. From editor’s blog at Meetings & Incentive Travel…
The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…
While nobody can predict the future, the BestCities Global Forum looks to offer perhaps the next best thing: a futurologists’ analysis of challenges the meetings industry may face in 20 years’ time. In conjunction with the Copenhagen Convention Bureau, the conference will take place in the Danish capital this December. From Boardroom…
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