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The Iceberg is sorely missing a wide range of cancelled industry events. We’re also sorely missing the cheery Martin Sirk selfie posted from all of them. Fortunately, the International Advisor of our partner the Global Association Hubs Partnership has recorded a podcast. From editor’s blog at Association Meetings International…
Event professionals will need to have a flexible mindset and to adapt and evolve business practice in a world after the pandemic. So said Patrick Smith, Senior Vice President and CMO of Cvent, during EduMonday on PlanetIMEX, Iceberg partner IMEX Group’s new virtual platform. From Meetings International…
Early this year a new event launched for associations. GIAF, or the Geneva International Association Forum, was hoping to draw together the sector and “tackle common challenges”. The meeting was scheduled for June, and at the moment is still going ahead face-to-face. From Boardroom…
Trade associations have a vital role to play in helping the industry and wider world to recover as pandemic lockdowns end. So there is real and pressing work now for them to do. The association champion Jennifer Jenkins is PCO Lead and Director at the British agency Worldspan. From Association Meetings International…
“The new normal” is an irritating phrase that has entered common parlance since lockdown measures began to contain further spread of COVID-19. While the transition to virtual events is a “new normal” we can take seriously, not much else of the “new normal” is “normal” at all. From editor’s blog at Association Meetings International…
Adapt, survive, thrive. Not a choice, but a necessity in the future. So says Smyle Founder and Group Executive Director Rick Stainton, here offering a long-range view on assessing the current economic conditions, lower delegate appetite for business travel, and the role in the mix of virtual and hybrid. From Meetings & Incentive Travel…
The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In this third article in a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks about “standing stronger together” and offers ideas on partnership and collaboration. From Boardroom…
In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…
COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…
In the weeks since the coronavirus outbreak has ravaged the industry, event professionals right across the globe have been uniting in the fight against the pandemic. Competitors have grouped together to provide expertise where most needed, like Live for Life and Go LIVE Together in the US, and also Events4Covid19 in Portugal. From EventMB…
In a move sure to be replicated across all destination marketing, the Azerbaijan Tourism Board (ATB), partnering with the country’s State Tourism and Food Safety Agencies, has launched SAHMAN (Sanitation and Hygiene Methods and Norms). PwC is to audit the initiative, which will cover all aspects of tourism. From Meetings International…
Australia’s economy is on course to lose AU$35.7 billion in direct spend over the next twelve months, while nearly all business events scheduled for 2020 are cancelled or postponed due to COVID-19. That’s according to latest figures from the Business Events Council of Australia. 92,000 industry job losses are expected. From CIM Business Events…
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