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The Events Brain: Behavioural Science and Meetings Design

We think we make decisions based on logic, but unconscious influences affect our behaviour and judgment. So says Maritz Chief Behavioural Officer Charlotte Blank. Maritz Global Events is a partner of The Iceberg. Understanding behaviour presents a “whole new world of opportunity” for event design. From PCMA Convene…

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Legacy: Creation, Measurement and Advocacy

The term “legacy” is now becoming almost ubiquitous. Legacies are the broad set of outcomes ranging from advances in science and healthcare to creating new trade opportunities and empowering young people that far outweigh the financial impact of association meetings. The Iceberg also has a role to play in that. From Biz Events Asia…

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C2 Melbourne “No Longer Viable”

C2 International has cancelled its C2 Melbourne event, which was to have taken place at the Melbourne Convention and Exhibition Centre in October. The news comes a week after C2 International’s Asia Pacific CEO, Martin Enault, stepped down. Organisers said the creative format, a success in Montreal, was not viable in Melbourne. From Biz Events Asia…

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Hamilton Island CC Renovation Reopens

In the Whitsundays off Queensland, the Hamilton Island Conference Centre has officially reopened following a multi-million dollar refurbishment. Hamilton Island CEO Glenn Bourke said the investment demonstrated a commitment to business events. The renovated centre is the largest conference venue in the Whitsundays and can host up to 700 guests. From CIM News Magazine…

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Record Attendance at ASAE Annual Meeting

Iceberg partner the American Society of Association Executives’ Annual Meeting has drawn 6,068 people to Chicago, based on preliminary numbers. The event’s record attendance included over 3,000 association professionals and more than 2,000 exhibitors, and has brought almost $20 million in revenue to the city’s economy. From Meetings & Conventions…

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Berlin: Building the Lasting Legacies of Falling Walls

In an age when some are once more trying to build walls, the remains of the one that divided Berlin stand testament to the historical impact of its demolition. Falling Walls, the International Conference on Future Breakthroughs in Science and Society, was founded to build on that moment and metaphor. From PCMA Convene…

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Productive Meetings: The Architecture of Good Foundations

What are the foundations of a productive meeting? It’s the question at the core of every planner’s job, and if you want to know about foundations, who better to ask than an architect? Caterina Alves is actually Venue Manager at the historic Royal Institute of British Architects. Photo: Philafrenzy. From editor’s blog at Meetpie.com…

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Sustainable Meetings: Single-Use Plastic is No Longer Fantastic

Is time now up for that global event staple, the plastic badge holder? From a registration specialist whose products are all recyclable, to an event caterer transitioning away from bottled mineral water, to a venue banning single-use plastic packaging from hotel and meeting suites, here are three approaches to more sustainable events. From editor’s blog at Meetpie.com…

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ASAE’s Groundbreaking Approach to Early-Bird Event Pricing

At its Annual Meeting in Chicago, Iceberg partner ASAE unveiled a groundbreaking, or possibly foolhardy, early-bird pricing experiment to attract association meeting professionals to a future event. Register in advance, and pay nothing now. After you attend the event in April, you pay only what you think it was worth. From PCMA Convene…

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Outside Opinions: The Novelty of Being Away from the Office

What’s the best thing about travelling for business? In new research from ConferenceLeeds, almost half said it was “the novelty of being away from the office”. The results highlight how much we enjoy time away from our usual day-to-day routine, like time spent attending conferences and events in different cities. From editor’s blog at Meetpie.com…

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Attendee ROI Playbook Series

A random sampling of B2B exhibition organizers from the Center for Exhibition Industry Research (CEIR) Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organisers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel…

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Making a Healthy Case: Six Ways Medical Meetings Are Proving Their...

Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment. Making a Healthy Case: Six…

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