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2020’s RNC (Republican National Convention) offered event industry strategists another opportunity to see how organisers of a high-stakes, big-budget meeting can answer the challenges of capturing audience attention and engagement during the pandemic, still getting criticism over their choice of venues and lack of social distancing. From PCMA…
How do you make sure your event adheres to US Center for Disease Control (CDC) guidelines? A new tool let the National Cattlemen’s Beef Association meet safely but in person through the Cattle Industry Summer Business Meeting this July in Colorado. NCBA worked with 42Chat to launch a symptom screening tool. From PCMA…
When Marco Oelschlegel became head of Berlin’s Convention Bureau in January 2020, neither he nor the rest of the world knew how difficult and strange the coming few months would be. So just how has the start of his new role ended up being, and what is Berlin’s “new normal” like? From Meetings & Incentive Travel…
The Bulb, a UK-based sustainable event consultancy, has released a guide to help meeting organisers to navigate the “new normal” and make sure the progress made in creating a sustainable industry is not lost. The increase in need for PPE (personal protective equipment) has seen a rise in plastic pollution. From Meetings & Incentive Travel…
2020’s DNC (Democratic National Convention) made history for being the first time a US national political convention was held online. For any professional working in the events industry, it was an historic chance to watch and learn from a high-profile, all-or-nothing experiment in how to capture audience attention and engagement. From PCMA…
Seoul cautiously resumed business events in June, starting with exhibitions and congresses. Dental meeting SIDEX was the first large-scale example with 4,860 attendees over two days. After their firm focus on sanitation protocols, organisers confirmed two weeks later that no COVID-19 cases had arisen after it. From Meetings & Incentive Travel…
While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as…
As part of the #aNewTomorrow initiative, Iceberg partner ECM (European Cities Marketing) invited ten Long Thinkers – experts in their fields, industry influencers and purposeful changemakers – to look further ahead, beyond thee crisis and towards a New Tomorrow for tourism and destinations. These are now all compiled in this catalogue and shared anew. A…
Event professionals in Hong Kong have been urging government to provide further financial support as COVID-19 continues to batter the industry. The Hong Kong Exhibition & Convention Industry Association presented a member survey to the Hong Kong SAR’s Commerce and Economic Development Bureau. From Association Meetings International…
UK eventprofs have drawn attention to the critical state of the industry by lighting venues and other landmarks across the country in red. ICC Wales participated, and in London workers wore red shirts and lined the entire Southbank from Westminster to Tate Modern, all as part of the “Red Alert” #WeMakeEvents campaign. From Exhibition News…
In an effort to kickstart the market, associations and prominent leaders in the sector have joined together to create and support UKickstart Event 2020 in September. The multi-hub free-to-attend live and virtual event is the first big national face-to-face gathering of meeting professionals since lockdown. From Meetings & Incentive Travel…
The winner of the IMEX-EIC (Events Industry Council) 2020 Innovation in Sustainability Award is GDS-Index, a benchmarking and performance improvement programme for business tourism and events destinations,. IMEX, an Iceberg partner like GDS-Movement, will celebrate the award in May 2021. From Conference & Meetings World…
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